Alison Embrey Medina is the executive editor of design:retail magazine, a trade publication serving the retail design industry. Through the magazine’s pages, she covers and comments on retail store design, visual merchandising, architecture, marketing and branding, from luxury and specialty to discount and dollar stores. Medina has spoken on store design trends at various conferences and events across the globe, most recently traveling to Shanghai, Hong Kong, Brazil, Germany, Turkey, Canada and Mexico. In her 15 years in the magazine industry, she has been solely focused on covering retail, to include a senior writer position for New York-based Convenience Store News. She holds a bachelor’s degree in magazine journalism from The University of Georgia’s Henry W. Grady College of Journalism and Mass Communication, and was named one of Folio: magazine’s Top Women in Media for 2016.