Digital Marketing Director
Amber Gadsby’s experience includes nearly 20 years of digital marketing, e-commerce, new product marketing and product management. In her current role as Director of Digital Retail Experiences, she is responsible for managing Domino’s digital innovation strategies for consumer and employee experiences including focus on iOT, kiosks, beacons, and mobile experiences in and around stores.
In her most recent role she led digital marketing activities including search, digital media, email, mobile, social media and other emerging interactive projects to help drive Domino’s to a $2 billion + ecommerce business, with 50%+ online/mobile sales. Those efforts included the digital launch of Cannes Lions and Clio award winning Emoji ordering via text & Tweet.
In past roles she oversaw the brand’s store redesign program that resulted in the global “Pizza Theater” image released in 2012 and the launch of Domino’s Pasta product line in 2009.