Senior Director, Category Leadership Transformation
PepsiCo (Frito Lay)
Jim Meier is Senior Director of Category Leadership Transformation at PepsiCo, partnering internally and with retailers to delight shoppers through localized assortment, relevant displays, personalized content and marketing overlays. In 2015, Jim’s project team won The PepsiCo Chairman’s Award – the highest honor at PepsiCo – for an cross-function partnership bringing the future of localization to life in stores, today.
Jim has over 20 years of marketing, insight, and strategy experience and has held roles with JC Penney, Walmart and PepsiCo. He earned a Bachelor of Science from Indiana University in Bloomington and later attended the Cox School of Business at Southern Methodist University, earning MBAs in Strategy and Brand Management.
Jim, his wife LeAnne, and their two children, Meredith (5) and Darren (3) live in McKinney, Texas. Jim enjoys travel, sports and spending time with family.
Day Two - Customer-Centric Retail Design & Innovation
As macro trends – such as generational differences, urbanization and technology adoption – and shopper trends – including convenience, betterment, experience and value – continue to affect the market, shopper expectations continue to fragment and increase.
PepsiCo meets these expectations via an integrated suite of solutions to ensure the right products, displays, imagery, messages and promotions are in-and-around the right store at the right time:
• Advancing our Insights advantage with consumer and shopper Demand Spaces
• Coordinating merchandising & marketing to meet micro-segments needs
• Innovating to meet shifting consumer, shopper needs
• Delivering excitement to shoppers in-stores
• Igniting the power of our Frontline
• Increasing Omni-channel conversion through an Identify, Engage and Convert model