Day Two - Customer-Centric Retail Design & Innovation
Everyone knows that they need to be capturing customer data in their stores, and hopefully in real-time for the most revealing insights. A group of diverse retailers will take you through their recent experiences with in-store data capture. You’ll also chat in small groups and learn how to:
• Identify what is essential to capture and what’s just a “nice to have”?
• Roll out a customer data strategy at your organization
• Be more transparent with your customers about the data you are collecting
• Tools for smarter data capture