The digital world is infiltrating brick and mortar stores, where consumers are equipped with smartphones and a new set
of expectations that are higher than ever before. Over the past twenty years, many in the retail industry have predicted
the demise of the physical store. But the reality is, the store is still the foundation of retailing. It is where the tactile andsensory experience comes together for the consumer.
The store is not dead, it’s digitized…
Learn more in Boston Retail Partner's "The Store Manifesto."
Click on the image to the left to download!