Michael Millonzi is the SVP – Retail for Cornerstone Brands, a division of HSNi. The Cornerstone Brands portfolio includes Ballard Designs, Frontgate, Garnet Hill, Improvements, and Grandin Road. In his role, Michael is responsible for bringing these businesses to life through brick-and-mortar stores to extend the boudryless reach of the brands in an ever changing retail climate.
During Michael’s 20+ years in retail, he has worked for many best-in-class brands (Victoria’s Secret, Lane Bryant, LensCrafters to name a few), leading initiatives and departments that focus on the customer and bringing the brand to life through an integrated brick-and-mortar channel. As an advocate for customers and stores, Michael brings cross-functional partners together, benchmarking and assessing both qualitative and quantitative benefits, and delivers brand differentiated experiences for the customer in a competitive retail environment.
Michael’s passion for the customer was first ignited at the age of 10 as a “Newspaper Delivery Agent” (aka paperboy), and that journey has taken him from Field to Home Office positions throughout his career. He is a graduate of The Ohio State University and currently resides in St. Petersburg, FL.
Day Two - Customer-Centric Retail Design & Innovation
While many retailers are optimizing the size of their fleet and evaluating their brick-and-mortar footprint, others that have traditionally been focused on ecommerce/direct sales are jumping in with a physical brick-and-mortar presence. Whether it is a pop-up kiosk, experiential display, or a fully built-out store; great brands acknowledge the Customers desire to touch, feel, and experience products and engage with knowledgeable associates when making the decision to say “I’ll take it”. Michael Millonzi will share what Cornerstone Brands has done with its portfolio (Ballard Designs, Frontgate, etc) to complete a boundryless experience with its customer base and engage them in a very personal and tactile way.
• How to differentiate yourself in a sea of other “choices”
• Learn how Lifetime Value (LTV) can be maximized by physical locations
• Bringing your brand to life with pass-by traffic who don’t know the brand today
It seems as if retailers gear up all year for the big holiday shopping push. Now that the season is behind them, hear how four retailers approached in-store innovation during Holiday 2016, their predictions for this year and what they are taking into consideration as they approach their busiest seasons in 2017. Then delve into small group discussions to focus on your plans for the rest of 2017.
• What were the key findings from the 2016 holiday season
• Ideas for what to do differently now that planning is underway for this year
• What you can do right now to position yourself for success