CRO and Co-Founder
Michael Mire is co-founder and CRO of Montreal-based SweetIQ, a local search marketing platform that converts online search into in-store sales, founded in 2010. He is a born and bred entrepreneur, marketer, public speaker and mentor. He brings to SweetIQ over ten years of experience spearheading marketing operations of several Canadian start-up companies including Experience Wifi, Microcap Trade and AdMire Marketing.
As an entrepreneur, Michael saw potential for local search marketing. With his team, he developed a platform to do what other tools could not– drive foot traffic to brick and mortar stores in a measurable and transparent way. Born from this is SweetIQ, a platform that recognizes local search as more than listings management. It’s an innovative tool that helps companies take their business to the next level by providing them with analytics showing ROI on search marketing investments. With his team, Michael built SweetIQ from two to 84 full-time employees in the past six years – making the start-up his proudest accomplishment after his family.
In his spare time, Michael tends to his young family and mentors the future of Montreal’s start-up scene. He loves to ski and is a self-professed motor sports enthusiast.