VP, Store Design & Merchandising
A results-driven retail re-inventor with a keen eye for innovative design, Micheline Davies has spent more than a decade helping to shape the vision of the in-store shopping experience for one of Canada’s most iconic brands. As Vice President, Store Design and Merchandising at Canadian Tire, Micheline has overseen the replacement and remerchandising of more than 300 Canadian Tire stores, the reinvention of the Living department across the store network and the creation of more than 200 hunting and fishing pro shops that continue deliver strong results. Micheline’s latest major project was the delivery of the largest and best ever Canadian Tire store. The 140,000 square foot Showcase Store represents the future of Canadian Tire Retail and includes differentiated digital experiences and a modern, impactful store environment.