Future Stores Miami

February 07 - 09, 2017

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

 Patrick Kells
Patrick Kells Director of Retail Merchandising The Coca-Cola Company
Patrick Kells is a successful retail leader with a proven, consistent track record of leading high performance merchandising teams to deliver well designed, best-in-class, quality product and experiential retail environments.

Patrick has a solid retail background with 23 years of progressive leadership positions including operations management, category planning, strategic planning, space planning, product development/buying, international licensing, store design & construction and visual merchandising. From big-box mass retail to specialty store, from outlet to full retail, Patrick’s retail experience is extensive and diverse.

Patrick places great importance on working with companies focused on delivering WOW by exceeding both customer and consumer expectations and setting industry standards. Patrick has been fortunate to work high-caliber companies such as Polo Ralph Lauren, The Walt Disney Company and currently The Coca-Cola Company.


Day Three - Customer and Employee Experience & Engagement

10:45 AM Case Study: Experience The Feeling—Creating Memorable Retail Experiences

Coca-Cola Stores are bringing the brand to life through retail experiences the guests won't soon forget.   Discover Coca-Cola moments like no other.   Making lasting memories by connecting Coke, People and Place.   Culturally interwoven, always evolving - they’re redefining what it means to Share a Coke.  

•         Creating experiences worthy of conversation
•         Telling brand stories in a fun and engaging way
•         Celebrate the brand by co-creating moments with innovators, culturally relevant partners and our customers
•         Designing an immersive space that celebrates our heritage while looking to our future