Future Stores Miami

February 07 - 09, 2017

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

 Phil Amandola
Phil Amandola VP, Retail Kenneth Cole
Phil is currently the VP of Retail for Kenneth Cole Productions. Phil originally joined Kenneth Cole in 2003 and was with the brand for 9 years. Phil left Kenneth Cole for three years and joined Tory Burch as Regional Manager to support the exponential growth of that brand. Phil returned to Kenneth Cole in 2014 as the VP of Retail. Prior to 2003 Phil was a Group Manager at Bloomingdales overseeing women’s footwear. Phil began his career post college at Lancôme USA as an Account Executive.

Day One - Maximizing Your In-Store Experience Strategy

4:10 PM Case Study: What Retail Giants Can Learn From The Little Guys: 7 Key Success Factors

It’s been a tough couple of years for retail, but there are clear winners who are outperforming others in the market by leaps and bounds. What are their secrets to success? Phil Amandola, VP, Retail at Kenneth Cole will highlight 7 key features of winning retailers from evoking shopper curiosity to sustaining associate excitement and education. Attendees will learn:
•    Key reasons why retail giants are failing
•    How to maintain personal connections, community and customer interaction at scale
•    Ideas for creating authentic experiences that keep your customers coming back