Future Stores Miami 2018

February 06-February 08, 2018

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

Day One: Bridging The Customer-Retailer Gap

7:20 AM - 8:15 AM Registration and Continental Breakfast In The Innovation Lab

8:15 AM - 8:25 AM Welcome Remarks & Icebreaker

Kristin Schoenstein, Event Director, Future Stores 2018


Kristin Schoenstein

Event Director
Future Stores 2018

8:25 AM - 8:40 AM Chairperson’s Opening Address

Mike Tippets, VP, Media Services, Hughes


Mike Tippets

VP, Media Services

8:40 AM - 9:00 AM Fireside Chat: Growing A Luxury Lingerie Business-The Importance of Stores

Lyn Lewis, CEO, Journelle
As Journelle continues to grow, Lyn Lewis, CEO, will discuss the opportunities that she sees in physical stores, their overall omni-channel expansion strategy, and how they are engaging customers in store and across all touch points.


Lyn Lewis


9:00 AM - 9:25 AM Co-Presentation: Customer Experience Starts With The Employee

Shari Rossow, Retail Operations Vice President, Best Buy Co Timothy Embretson, Director, Retail User Experience, Best Buy
Like many retailers, Best Buy understands that happy employees equal happy customers. In this session you will learn how Best Buy transformed their hardware and software employee experiences to simultaneously solve employee and customer pain points.
  • How Best Buy approaches associate development and engagement
  • Social and digital adoption strategies
  • Importance of dedicated Change Management
  • Why you should create employee applications that require zero training
  • The benefits of building versus buying
  • Why you should have an in-house UX team dedicated to the employee experience
  • How to create a no-training approach for your employee software
  • Creating a store environment that is as easy to work in as it is to shop in


Shari Rossow

Retail Operations Vice President
Best Buy Co

Timothy Embretson

Director, Retail User Experience
Best Buy

9:25 AM - 9:55 AM Keynote Panel Discussion: The Future Of The Store: Bringing Digital Into Brick And Mortar

Brendan McQuillan, SVP, Venue Operations, Fanatics Scott Adel, VP of Retail Innovation , Tulip Rachel Mann , Director of Offline Retail, MM.LaFleur
eCommerce has afforded retail the opportunity to be hyper-personal, to test quickly and offer the consumer countless conveniences. How can you translate the lessons learned online to your retail stores to drive future growth? In this session, learn how to:
  • Apply ecommerce testing techniques to the store environment
  • Personalize the in-store shopping experience and provide more customization
  • Integrate online features like mobile check out directly into the store itself
  • Tie shopper behavior from the online world to the retail store

Brendan McQuillan

SVP, Venue Operations

Scott Adel

VP of Retail Innovation

Rachel Mann

Director of Offline Retail

9:55 AM - 10:45 AM Morning Refreshment & Networking Break In The Innovation Lab

Pick up a signed copy of the amazing book “Retail (r)Evolution” by David Kepron during this morning break!

10:45 AM - 11:05 AM Fireside Chat: Challenging Traditional Retail by Moving From Digital to Physical: Lessons Learned And Pitfalls To Avoid

Heather Craig, Head of Retail Experience, thredUP
The news has been bleak; retail stores are closing; though through that news; digitally native brands opening up a physical experience seems to be bucking the trend.

A physical store does more than just sell items; the benefits are tremendous; brand awareness, marketing, new points of distribution in addition to giving customers a physical interaction with a digital brand.

Hear how one of the largest online marketplaces entered into the offline world and some of their early lessons learned:
  • Best practices are not always the best practice
  • Perfection does not exist so be prepared to be messy
  • Manual versus automation
  • Finding value in every decision and every mistake


Heather Craig

Head of Retail Experience

11:05 AM - 11:25 AM Keynote: From Brilliant Plans To Excellent Execution: Creating A Single View Of The Customer Experience

Stefan Midford, President & CEO, Natural Insight
Most retailers are shifting a lot of their focus to creating a better in-store experience for their clients. From offering free coffee to offering cooking classes or interior design advice, stores are not merely a place to buy things anymore. But a lot of the actual customer experience depends on the seamless execution of these plans. In this session, you will learn how to:
  • Create a centralized view of store conditions
  • Collect and centralize store execution data across stores, vendors, and brands
  • Lift sales with better in-store experience


Stefan Midford

President & CEO
Natural Insight

11:25 AM - 12:05 PM Panel Discussion Remix: Rethinking The Role Of The Store To Sustain Growth For Your Retail Business

Chris Taylor, CEO, Square Root Allison Sommer, Director, Category Marketing , The RealReal Danielle DiMaiolo Rendini, Director, Store Operations, Barneys New York
You can’t ignore the headlines. Stores are closing left and right and some brands are vanishing all together. Knowing that the role of the retail store is changing to adapt to today’s consumer, panelists will discuss how to:
  • Analyze your footprint strategy using data
  • Determine how to repurpose stores
  • Figure out what sustainable retail growth really looks like


Chris Taylor

Square Root

Allison Sommer

Director, Category Marketing
The RealReal

Danielle DiMaiolo Rendini

Director, Store Operations
Barneys New York

12:05 PM - 12:20 PM Keynote: How Technology Is Changing The Face Of Retail

Matt MacInnis, Founder and CEO, Inkling
In operations, retailers had been battling one another with wooden ships when Amazon showed up with an ironclad. Now, the retail cost structure is no longer sustainable, driven by outdated technologies and processes. A big change is needed in how we engage and manage our teams; it's time to get retail humming again. Thankfully, new consumer technologies have opened doors to innovation: artificial intelligence, natural language processing, and augmented reality will deliver an experience for employees and customers that will change the face of retail for the better.
Key Benefits:
· Project Coordination – Redirect manager focus back to where it belongs
· Group Messaging – Enable instant communication across your field organization
· Bulletins and Alerts – Share important information and updates with the frontline

Executive, Inkling


Matt MacInnis

Founder and CEO

12:20 PM - 12:45 PM Keynote: The Revitalization Of An Iconic Brand

Colleen Lewis, SVP, Retail, Coldwater Creek
As the retail landscape continues to evolve and contract, it is exciting to see an iconic brand re-emerge. Join Colleen Lewis, SVP Retail at Coldwater Creek, as she shares the brand story, lessons learned and the current journey of Coldwater Creek:
  • The current retail landscape
  • Leveraging history and insight to drive future success
  • Integrating technology to achieve a Unified Commerce experience


Colleen Lewis

SVP, Retail
Coldwater Creek

12:45 PM - 1:45 PM Lunch for all attendees

12:45 PM - 1:45 PM Private lunch

1:45 PM - 2:35 PM Future Tech Roundtable Discussions

Join small-group roundtable discussions led by technology experts around the latest retail trends.

Proposed Topics:
  1. AI/Machine Learning for predictive analytics
  2. Mobile adoption for associates
  3. Experiential marketing for retail
  4. Transforming your store into a distribution center
  5. Capturing customer and employee insight to drive innovation
  6. Mobile purchasing trends to consider
  7. Task automation to redeploy labor to customer-facing roles
  8. The best applications for AR in retail

Track A: Rebranding And Empowering Associates

2:35 PM - 2:40 PM Opening Remarks By The Conference Chair

Jeff Cashman, SVP, Manhattan Associates


Jeff Cashman

Manhattan Associates

Track A: Rebranding And Empowering Associates

2:40 PM - 3:10 PM Case Study Remix: Reimagining the In-Store Experience to Drive Traffic, Conversion and Loyalty

Danielle DiMaiolo Rendini, Director, Store Operations, Barneys New York
The retail landscape has transformed rapidly and retailers must recalibrate to survive. How can you create a physical store experience that appeals to consumers evolved expectations and ultimately drives them to engage and spend? Explore:
•Delivering a differentiated shopping experience through empowered associates and unparalleled service
•Driving customer behavior through highly personalized clienteling efforts
•Acquiring new clients while retaining existing clients and remaining true to brand legacy and values
•Creating compelling activations and personalization in physical retail


Danielle DiMaiolo Rendini

Director, Store Operations
Barneys New York

Track B: Engaging Customers Through Experiential Retail

2:35 PM - 2:40 PM Opening Remarks By The Conference Chair

Track B: Engaging Customers Through Experiential Retail

2:40 PM - 3:10 PM Case Study Remix: The Path From Clicks To Bricks: Vistaprint’s Journey Into Physical Retail

Lauren Zirilli, Senior Director, Omni-Channel Strategy, Vistaprint
In July of 2016, Vistaprint assembled a small autonomous team to open the brand’s first retail store. Just short of one year later, Vistaprint Studio opened its doors in June 2017 in Toronto, Canada. Lauren will share the path her team took to design the strategy and deliver a completely seamless experience for customers to engage with the brand. She will talk about the agile methodology the team leveraged in the development stage where continuous customer feedback helped shape the store experience. Lauren will discuss some of the unique challenges an online company faces when moving offline. Hear how they balanced their desire to launch quickly and with flexibility to learn and adapt with the need to be integrated with their existing online infrastructure.


Lauren Zirilli

Senior Director, Omni-Channel Strategy
Join our small group interactive sessions and get free advice you can’t get anywhere else!

Retailer-Only Meet Ups

2:35 PM - 3:10 PM Meet Up #1 Store AI/ML/Automation Roadmap

Chad Stiernagle, Senior Director, Automated Retail, Best Buy


Chad Stiernagle

Senior Director, Automated Retail
Best Buy

Track A: Rebranding And Empowering Associates

3:10 PM - 3:20 PM Technology Lightning Round

Track A: Rebranding And Empowering Associates

3:20 PM - 3:50 PM Panel Discussion: Understanding The Value Of The Connected Associate

Wade Allen, VP, Digital Guest Experience, Chili's (Brinker International) Ned Gammell, VP, North America, Concrete Kamyar Arjomand, Director, Connected Retail & Omni-Channel Experience, ALDO Group
Studies have shown that shoppers who interact with an associate are more likely to purchase a product and spend more. Given this, how can we ensure that associates are armed with the tools they need for inventory visibility, product information and reviews, promotion and pricing data, and more.

Panelists will discuss:
  • What types of associate tools they are currently using or considering
  • BYOD or purchased devices?
  • Associate adoption of devices
  • Back end and IT considerations
  • The improvements they’ve seen from a customer experience and sales perspective


Wade Allen

VP, Digital Guest Experience
Chili's (Brinker International)

Ned Gammell

VP, North America

Kamyar Arjomand

Director, Connected Retail & Omni-Channel Experience
ALDO Group

Track B: Engaging Customers Through Experiential Retail

3:10 PM - 3:20 PM Technology Lightning Round

The old adage of stack it high and watch it fly is so last century. How are you creating retail environments that are truly differentiated and experiential? This exciting panel will bring to life the latest in retail design and innovation. Discuss:
  • Imaginative retail concepts that are keeping customers coming back for more
  • What to take into consideration when moving forward with new concepts
  • How to capture consumer feedback and continuously iterate


Katie Whyde

Director, Visual Merchandising

Lauren Zirilli

Senior Director, Omni-Channel Strategy

Ross Anicai

AVP, Store Design & Construction
Mark’s + FGL Sports

Daniel Wheeler

VP, Strategic Initiatives
Dunkin Brands
Join our small group interactive sessions and get free advice you can’t get anywhere else!

Retailer-Only Meet Ups

3:10 PM - 3:50 PM Meet Up #2 Topic pending

3:50 PM - 4:35 PM Networking and Refreshment Break In The Innovation Lab

Track A: Rebranding And Empowering Associates

4:35 PM - 5:00 PM Case Study: The Untapped Associate-Leveraging Your Employees As Brand Ambassadors And Influencers

Marcie Webster, Head of Global Retail, Specialized Bicycle Components
Retailers spend countless dollars paying public figures and social media influencers to promote their brands. They are missing out on an amazing resource—their own associate. The associate is the face of your brand right on your sales floor. Discuss how to:
  • Tap into the power of the associate influencer
  • Incent and empower your associates to be brand advocates and influencers
  • Measure the results and impact of this strategy


Marcie Webster

Head of Global Retail
Specialized Bicycle Components

Track A: Rebranding And Empowering Associates

5:00 PM - 5:30 PM Panel Discussion Remix: The New Associate: Shifting From A Task Focus To An Engagement Focus

Mike Zorn , VP, Workplace Strategy, Workjam Valara Gee, VP Stores and Store Operations, DSW
Knowing how critical human interaction is for brick and mortar, what are ways that you are moving from a task-oriented associate culture to a customer engagement oriented one? Discuss:

  • Change management to shift associate behaviors and get corporate on board
  • Technology to reduce or take-over time spend on tasks
  • How associates are handling the transition
  • The benefits to the customer experience and bottom line


Mike Zorn

VP, Workplace Strategy

Valara Gee

VP Stores and Store Operations

Track B: Engaging Customers Through Experiential Retail

4:35 PM - 5:00 PM Case Study: Crafting Shareable Moments: The Role Of Social In Store

Tony Kaplan, Director, Customer Experience, YETI
Knowing the rapidly changing landscape in Retail today, how can you create store environment that drives social engagement, repeat visits, and customer affinity. Tony will provide:
•An overview of YETI Flagship store
•3-4 examples of experiences and how they drive social, digital, and affinity metrics


Tony Kaplan

Director, Customer Experience

Track B: Engaging Customers Through Experiential Retail

5:00 PM - 5:30 PM Case Study Remix: Leveraging Brand Collaborations—The Benefits Of Strategic Partnerships

Kirsty Ginman, Director, Europe and International Partnerships, The New Look
Everywhere we turn, we are seeing new partnerships as retailers push to stay relevant with today’s consumer. From big retailers partnering with niche brands to tech start ups being scooped up by established brands, this session will explore several different collaborations and you will learn how to:
  • Attract a new demographic to your store
  • Drive traffic with unique formats and experiences
  • Introduce differentiated content and products


Kirsty Ginman

Director, Europe and International Partnerships
The New Look
Join our small group interactive sessions and get free advice you can’t get anywhere else!
Listen and be motivated by an accomplished group of fierce femmes; then, cultivate new friendships with your table group.


Jennifer Stone Williams

VP, Retail Services
Perry Ellis International

Kari Harkins

Senior Director, Store Operations

5:30 PM - 6:30 PM Miami Nights Cocktail Reception In The Innovation Lab

6:30 PM - 6:30 PM Conclusion of Day One