Future Stores Miami 2018

February 06-February 08, 2018

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

Day Two: Unlocking Unified Commerce

7:40 AM - 8:20 AM Continental Breakfast & Registration In The Innovation Lab


Kristin Schoenstein

Event Director
Future Stores 2018

8:25 AM - 8:35 AM Non-Profit Partner Presentation: St. Jude Children’s Research Hospital

Jeri Shipman, Director, Business Development, Strategic Partnerships, St. Jude Children’s Research Hospital


Jeri Shipman

Director, Business Development, Strategic Partnerships
St. Jude Children’s Research Hospital

8:35 AM - 8:50 AM Chairperson’s Opening Address

8:50 AM - 9:15 AM Keynote: “Brick Mining”: How Offline Data Can Lead To Multichannel Success

Ron Harries, VP, Head of Retail Stores, Techstyle Fashion Group
In an exclusive interview, Ron Harries will:

•Introduce TechStyle Fashion Group & Fabletics
•Walk through OmniShop & how it is helping Fabletics serve customers in new & exciting ways
•Give specific examples of how their patent pending technology is impacting NPS, Conversion, Return Rates, etc.


Ron Harries

VP, Head of Retail Stores
Techstyle Fashion Group

9:15 AM - 9:40 AM Co-Presentation: Translate the Company Philosophy Into a Retail Concept

Marjolein Westerbeek, President, USA, Rituals Cosmetics Richard Lems, Director, Format and Design, Rituals Cosmetics
As Rituals Stores continue to open around the US, one of the goals is to create an atmosphere that reminds shoppers to slow down and be more mindful. The design elements coupled with in-store activities like yoga encourage customers to take a break from their hectic schedules, find happiness in the smallest things and “turn everyday routines into more meaningful rituals.”


Marjolein Westerbeek

President, USA
Rituals Cosmetics

Richard Lems

Director, Format and Design
Rituals Cosmetics

9:40 AM - 10:05 AM Keynote: Reimagining Relevant When Shopping At The Speed of Light

David Kepron, Vice President, Global Design Strategies, Distinctive Premium Brands, Marriott International
While Millennials have been the focus of many businesses trying to capture a market of consumers with spending power, there is a generation of emerging guests for whom expectations about how brand experiences should unfold are changing what experiences will be like in a digitally mediated future. Understanding the influence of our digital culture on the young brains of emerging shoppers is a must when providing experiences that matter. How does a customer experience remain relevant when you consider that the idea of a ‘Generation Gap’ is morphing into a “Brain Gap” between ‘older’ and Gen Z guests? Their propensity to see themselves in the brand experience as direct participants rather than observers, or simple consumers, will lead to questioning if brands will matter when demographic segmentation shrinks to a ‘market segment of one’ and where the brand of ‘Me’ shapes products, services and experiences.

Learning Objectives:
  • What our reliance on digital technology, social media and the internet is doing to our brain and how this will influence the design of the places we create
  • How a the ‘denizens of the digishere’ will lead a paradigm shift in customer experience place-making and will usher in a new paradigm for customer engagement
  • Why the power of story is critical to sharing emotional connections between brands and the customers they serve


David Kepron

Vice President, Global Design Strategies, Distinctive Premium Brands
Marriott International

10:05 AM - 10:55 AM Morning Refreshment & Networking Break In The Innovation Lab

Pick up a signed copy of the amazing book “Retail (r)Evolution” by David Kepron during this morning break!

10:55 AM - 11:20 AM Guest Speaker: Transforming Shopping Through A Self-Driving Supermarket

Per Cromwell, Co-Founder, Head of Creative, Wheelys (Moby-Mart)
Retail is about to change, the next five years more than the last fifty. How did we end up here and what will retail of the future look like? How can retail reinvent itself and become more efficient?
•How can staffless tech make retail more efficient?
•How mobile retail can reach new customers
•What happens when retail become less static?


Per Cromwell

Co-Founder, Head of Creative
Wheelys (Moby-Mart)

11:20 AM - 11:40 AM Keynote: Key Trends Shaping the Future of Retail

Jeffrey Neville, VP, BRP
Retail is changing at the speed of light. As we plan for the future of commerce, four key trends are dramatically changing the way consumers shop. These trends dictate how retailers need to adapt to the new customer journey and plan for the use of new technologies. During this session, BRP will share insights on these trends and how they will impact the shopping experience and how retailers can begin to transform their businesses. Join this session and gain valuable insights and pragmatic strategies to offer the future shopping experience customers will expect.


Jeffrey Neville


11:40 AM - 12:05 PM Keynote: The Shinola In-Store Experience: Continuing the Brand Story

Travis Harrison, Head of Retail, Shinola Detroit
The brand whose mission is to create quality products while also creating American jobs, Shinola uses their ever-expending retail presence & in-store personnel to further drive this message home. Director of Retail, Travis Harrison, discusses the Shinola retail experience, and the importance of sales associates being modeled as true brand ambassadors to turn the customer’s experience of purchasing into an investment in the brand.
Learning objectives:
  • In-store ‘ambassadors’ selling the brand, not just the product
  • Molding the ‘everyday’ sales associate into the Shinola brand ambassador
  • Selling in a retail landscape driven by millennial buying power & ecommerce


Travis Harrison

Head of Retail
Shinola Detroit

12:05 PM - 12:25 PM Keynote: The Data Difference: What Retailers Don’t Know Could Hurt Them

Tom Dolan, SVP, Enterprise Sales, MaxPoint


Tom Dolan

SVP, Enterprise Sales

12:25 PM - 12:50 PM Fireside Chat: Transforming Restaurant Design Into A Cultural Phenomenon

Michael Lastoria, Co-founder, CEO, and Creative Director, &Pizza


Michael Lastoria

Co-founder, CEO, and Creative Director

11:40 AM - 12:50 PM Invite-Only VP Think Tank

This is your opportunity to gain honest feedback, debate strategic ideas and share high level insights in a closed door forum with your fellow retail executives.

This is an invitation-only session. If you wish to participate or would like to nominate yourself or a colleague, please contact: kristin.schoenstein@wbresearch.com

12:50 PM - 1:50 PM Lunch

12:50 PM - 1:50 PM Private Lunch

Track A: Data, Analytics and Omni Logistics

1:50 PM - 2:00 PM Opening Remarks By The Track Chair

Matt Judge, Chief Communications Officer and Executive Principal, Eight Inc.


Matt Judge

Chief Communications Officer and Executive Principal
Eight Inc.

Track A: Data, Analytics and Omni Logistics

2:00 PM - 2:30 PM Panel Discussion: IoT in Retail—How To Make It Actionable

Rob Crane, SVP, Global Sales, Altierre Corporation Kamyar Arjomand, Director, Connected Retail & Omni-Channel Experience, ALDO Group Jon Nordeen, Former CIO, Hudson’s Bay Company
Devices like beacons, smart screens and traffic counters are collecting current real time data about how your customers shop your store and preferences they have.
The implications of this data is huge for retail if it can be harnessed in a meaningful way. Panelists will discuss how an “aware” store can help to deliver:
  • Real time offers and smarter messaging to consumers
  • Information around how consumers are shopping your store
  • Notifications to employees to improve the customer experience


Rob Crane

SVP, Global Sales
Altierre Corporation

Kamyar Arjomand

Director, Connected Retail & Omni-Channel Experience
ALDO Group

Jon Nordeen

Former CIO
Hudson’s Bay Company

Track B: The Future Of In-Store Innovation

1:50 PM - 2:00 PM Opening Remarks By The Track Chair

Track B: The Future Of In-Store Innovation

2:00 PM - 2:30 PM Case Study Remix: What You Should Consider When Evaluating In-Store Technology

Albert Vita, Director, In-store Strategy, Insight and Innovation, The Home Depot
Rethinking the balance between people, process, and technology, Albert’s focus is on creating a seamless consumer experience through all Home Depot’s touchpoints (store, mobile, web, kiosks, catalog, call center, and social media) that allows customers to buy how, when, and where they want. Here how he analyzes new technology investments to ensure that they add value for the customer and the associate.


Albert Vita

Director, In-store Strategy, Insight and Innovation
The Home Depot
Join our small group interactive sessions and get free advice you can’t get anywhere else!

Retailer-Only Meet Ups

1:50 PM - 2:30 PM Campfire Stories: How To Successfully Join Employee Experience And Customer Experience

Timothy Anaya, Director of Customer, Ministry of Supply
Relax by the “fire” and hear Ministry of Supply’s story of how they approach employee experience and the customer experience. Then in an open, retailer-only discussion, share your story, ask questions of your peers and a get a better handle on how to successfully join the employee and customer experience.

Storyteller: Timothy Anaya, Director of Customer, Ministry of Supply


Timothy Anaya

Director of Customer
Ministry of Supply

Track A: Data, Analytics and Omni Logistics

2:30 PM - 2:50 PM Case Study: How Purchase Intent Is Revolutionizing Retail

Anders Ekman, CEO, V12 Data
Today’s consumers use their smart devices throughout their shopping journey and retailers have responded by integrating mobile throughout the omnichannel experience. However, as retail shoppers near the end of the purchase journey, retail marketers have been limited by traditional mobile targeting technologies which just target a device or assumptive look-alikes who may not even be in market to purchase. They do not consider the actual person connected to the device.
In this session, you'll learn about exciting new advancements in mobile location solutions and how retail brands are able to use mobile purchase intent to target actual consumers who have visited a store or a competitor's location within the previous 24 - 48 hours. Case learning will be shared discussing ground-breaking results showing increased engagement and conversion rates. Our experts will also share best practices and guidelines in how to implement omnichannel strategies to turn in-market shoppers into new customers.


Anders Ekman

V12 Data

Track A: Data, Analytics and Omni Logistics

2:50 PM - 3:15 PM Case Study Remix: A Retail Store With No Retail Sales: The Samsung 837 Store

Michael Koch, Senior Director, Store Development, Samsung Electronics
Michael Koch is working to simplify Samsung so that people can better understand how their products fit into their lives. This is no easy task, but one of the ways to approach this was to create the Samsung 837 store…Which is really not a store at all since nothing is sold there. It’s the company’s first brick and mortar space and is designed to bring customers together for unique and fun experiences. Find out more about Samsung’s approach to physical retail and see why Forbes has called it “one of the best global brand experiences.”


Michael Koch

Senior Director, Store Development
Samsung Electronics

Track B: The Future Of In-Store Innovation

2:20 PM - 2:40 PM Technology Lightning Round

Two 10 minute presentations led by leading innovators in retail technology.

Track B: The Future Of In-Store Innovation

2:50 PM - 3:15 PM Case Study Remix: A Practical Look At VR For Retail

Jennifer Heitmeyer, Executive Director, Retail, Bare Escentuals (Shiseido)
VR is a huge buzz word right now, but practical use cases in the retail setting seem to be few and far between. Immersive, content focused experiences seem to be taking the lead over product-related experience. And the use cases for VR are certainly growing on the business side when it comes to visualizing new store concepts or training associates. Discuss:
  • Practical examples of VR being used in the retail setting for customers and for your business
  • VR barriers to adoption by consumers
  • AR vs. VR in the store setting


Jennifer Heitmeyer

Executive Director, Retail
Bare Escentuals (Shiseido)
Join our small group interactive sessions and get free advice you can’t get anywhere else!

Retailer-Only Meet Ups

2:30 PM - 3:15 PM Meet Up #2

3:15 PM - 4:00 PM Afternoon Refreshment And Networking Break In The Innovation Lab

Track A: Data, Analytics and Omni Logistics

4:00 PM - 4:25 PM Case Study Remix: Reimagining Retail: The Self Actualization Economy

Lindsay Angelo, Growth Strategist, Lululemon
Driven by the digital age, a global rise of the middle class and a democratized landscape, we are witnessing an evolution in Retail. Consumers are shifting from passively consuming products & services to intentionally seeking out those that enable them to be their best selves and fulfill their greatest potential on multiple levels. How can brands respond to maintain relevancy and what does it all have to do with Abraham Maslow? Explore the future of retail & the big opportunity to flourish within it through the lens of the human Psyche.


Lindsay Angelo

Growth Strategist

Track B: The Future Of In-Store Innovation

4:00 PM - 4:25 PM Case Study Remix Cornerstone Ace: Building a Bridge Between Legacy Retail and the Modern Customer Experience

Lisa Schmitt, Director, Category Management and Retail Development, Ace Hardware
Many customers know Ace Hardware as the neighborhood home improvement convenience store, that helps solve problems and complete projects. While we are just that, our model is also rich in premium brands and innovative and exclusive products that sometimes get lost in our depth of assortment. The goal of Cornerstone Ace is to design a store model that will cater to the evolving customer and metamorphosing retail environment, but stay true to core competencies and our strong brand. We call it Cornerstone Ace because it is the critical building block that will bridge our transition between legacy retail and a modern customer experience. With 5,000 independent store locations and almost 100 years of heritage, evolving the tried and true store model can be challenging, but it is a mountain we are ready to climb! Come get a sneak peek give some feedback on Ace’s store of the future.


Lisa Schmitt

Director, Category Management and Retail Development
Ace Hardware

Retailer-Only Meet Ups

4:00 PM - 4:25 PM Meet Up #3: Juggling High Volume Outlet Business With Retail Locations

At Future Stores, you’re in control! Get involved in our unique, peer to peer roundtables for the best discussions you’ll have all year. Talk about your key challenges and hear how other institutions are overcoming them. Use this time as a unique opportunity to dive into a niche topic of your choosing in an informal and intimate setting. Leave the event with new ideas you can put into action as soon as you return to the office.

1.Creating Unique Visual Experiences To Drive Engagement
Moderator: Melissa Schmid, Manager, Visual Merchandising, Evereve
2.Friend or Foe? How To Partner With IT To Speed Up Technology Investments
3.Shifting Your Associates From Task Focused To Engagement Focused
Moderator: Jodi Zeppelin, General Manager, SF MOMA Stores
4.Testing Different Retail Formats
Moderator: Lindsay Angelo, Growth Strategist, Lululemon et al.
5.How To Make Experiential Retail Work For You
6.Local Relevancy Vs. A Consistent Experience—Who Wins?
Moderator: Jennifer Stone Williams, VP, Retail Services, Perry Ellis International
7.Topic pending
Moderator: Valara Gee, VP, Stores & Store Operations, DSW
8.Tips For Turning Your Store Into A Retail Destination
9.BOPUIS best practices
10.Mobile Purchasing—Where Is It Going And What Does It Mean For Retailers?
11.Transforming Your Store Into A Distribution Center


Melissa Schmid

Manager, Visual Merchandising

Jodi Zeppelin

General Manager
SF MOMA Stores

Lindsay Angelo

Growth Strategist

Jennifer Stone Williams

VP, Retail Services
Perry Ellis International

Valara Gee

VP Stores and Store Operations

5:05 PM - 6:05 PM Networking and Cocktail Reception

6:05 PM - 6:05 PM End of Day Two