Future Stores Miami 2019

February 05 - 07, 2019

JW Marriott Miami, FL

Day One: The Store Of The Future

Tuesday, February 5th

Blast off into the future of retail on the first day of the conference. Hear from the most innovative brands that are setting the standard for in-store experiences.

7:00 am - 8:00 am Registration and Continental Breakfast In The Innovation Lab


Ellen Granoff

Program Director - Future Stores Miami 2019
Worldwide Business Research

8:05 am - 8:20 am Chairperson’s Opening Address

Ryan Grogman - Senior Vice President and Practice Lead, BRP

Ryan Grogman

Senior Vice President and Practice Lead

8:20 am - 8:45 am Keynote: Reimagining An Iconic Flagship

John Antonini - SVP, Regional Director of Stores, Saks Fifth Avenue
Saks Fifth Avenue's flagship store in Manhattan is a 94-year-old iconic building that is part of the fabric of New York City. In 2014, Saks embarked on a multi-year renovation of the entire store. The luxury customer has evolved their shopping preferences, as well as what they expect from their in-store environment. With this renovation comes an opportunity for Saks to rethink all aspects of the customer shopping experience. This session will provide an inside view on the changes being made in the following categories:

- Re-imagining the store design to encourage customer exploration
- Understanding the role digital plays to enhance and personalize the customer experience
- Recruiting and developing the next generation of style advisors

John Antonini

SVP, Regional Director of Stores
Saks Fifth Avenue

8:45 am - 9:10 am Keynote Presentation: Stance Self Checkout, No App Required

Paul Zaengle - EVP, Direct to Consumer, Stance
Half of all shoppers will avoid a store with lines.  Self checkout has the ability to overcome that barrier, and to allow retailers to deploy their in store teams on the sales floor, instead of behind the POS.  In early 2018, Stance deployed a self checkout solution that didn't require an app download or in-store kiosks..  Hear how it was built and how its working, and hear a case for a self checkout solution that could be adopted by most retailers.

- The case for the future of self checkout, and why every retailer will need a solution eventually.
- The technical architecture, including key partners, systems and data flow.
- The in store guest experience, including signage, associate involvement, and loss prevention tactics.
- Early results, including usage, data capture and other learnings.


Paul Zaengle

EVP, Direct to Consumer

We don’t have a crystal ball for this session, but we do have a group of forward-thinking industry executives that are prepared to use their knowledge of the current retail landscape to make informed predictions about what is to come. We will be exploring:

- Evolving roles for store associates in the retail world of the future
- Innovating on further developments and applications for AR & VR technology
- Increasing automation and artificial intelligence in stores
- Committing to sustainable practices as resources dwindle and environmentally conscious consumers demand solutions
- Positioning yourself to be agile and adaptable for any changes in the industry to ensure that your brand stays current and relevant.


Michael Forrest

SVP, General Manager of Retail
Samsung Electronics America


Kelly Radford

VP, Development
Warby Parker


Stephen Kuhl

CEO & Co-Founder


Shweta Bhatia

VP, Technology


Stefan Midford

President & CEO
Natural Insight

9:40 am - 10:25 am Sunshine State Break In The Innovation Lab

Join us for the grand opening of the Future Stores Miami Innovation Lab! Be sure to grab a juice and a snack, then explore the amazing innovations, solutions and technologies on display.

10:25 am - 10:45 am Keynote Case Study: The Power Of Investing In Your Front Line

Jeff Carr - CEO, Inkling
Store associates and other front line employees can play a meaningful role in your customer’s store experience, but are often don’t have the time for in-depth customer interactions because of their need to complete other store tasks. However, this need not be the case. Join us as an executive from Inkling discusses tactics for:
-          Ensuring that every potential customer touchpoint is optimized
-          Improving productivity amongst your workforce
-          Enabling your associates to be brand ambassadors and product knowledge experts
-          Redefining the role of store associates in your stores

Jeff Carr


10:45 am - 11:15 am Keynote Panel Discussion Remix: Apocalypse Or Opportunity? A Look Into The Future Of Brick & Mortar Retail

Andrew Neelon - Head of Real Estate,, Bonobos & Walmart Digital Brands Gavin Felder - Global CFO, KFC Sam Vise - Partner, RMS
If you have been reading the recent retail headlines, it might seem like there is only more doom and gloom ahead for the industry. Beloved stores and franchises are shuttering their doors left and right, unable to sustain brick & mortar locations in today’s challenging commerce environment. However, with change comes opportunity. This session will explore sustainable store practices to promote longevity for your brand, including:
- Capitalizing on both the market share and the physical retail space left behind by store closures
- Redefining the role of the store in your store’s existing consumer journey to maximize it’s impact
- Understanding the landscape of the current retail environment and where opportunities lie for your business in the future


Andrew Neelon

Head of Real Estate,
Bonobos & Walmart Digital Brands


Gavin Felder

Global CFO


Sam Vise


11:15 am - 11:35 am Keynote: Case Study: The Power Of An Optimized Network

Mike Tippetts - Vice President, Enterprise Marketing & Org Dev, Hughes
Retail businesses are evolving rapidly and it is now more important than ever for mission-critical business applications to run seamlessly. Join us for a tactical discussion about:

- Resolving strain on your Wide Area Networks
- Fostering true in-store mobility
- Handling unpredictable guest wifi traffic
- Enhancing customer experience through secure and seamless network solutions  

Mike Tippetts

Vice President, Enterprise Marketing & Org Dev

11:35 am - 12:00 pm Keynote Guest Speaker: Beyond The Wynwood Walls: Community Engagement & Development In Miami

Jessica Goldman Srebnick - CEO, Goldman Properties
As the recipient of the prestigious “Key To The City Of Miami” and CEO of an award-winning creative real estate firm, Jessica Goldman knows a thing or two about creating thought-provoking and buzz-worthy spaces. Her work at Goldman Properties, which has been largely centered around uplifting depressed urban areas into iconic neighborhoods, has established her as a thought leader and trail blazer in the industry. Join us to discuss:

- Understanding how your retail space can both bolster and grow from a neighborhood’s existing identity and demographic
- Redefining the role of arts and culture in retail
- Maintaining your identity while being agile to adjust to ongoing industry trends and changes

Jessica Goldman Srebnick

Goldman Properties

These interactive roundtable sessions take a deep dive into the specific areas you came to learn about. Sit and learn in an intimate format from industry thought leaders and problem solvers. You pick which roundtables to partake in – choose the topics relevant to your most pressing initiatives and divide and conquer with your team members taking a seat at the other tables to further your data initiatives. Each Roundtable discussion lasts 25  minutes – choose 2!

Small-group roundtable discussions for retailers only. Hosted by a Solution Provider.

Topic 1: Personalizing the Customer Experience to Generate Growth
Host: James Greene, Retail Industry Executive, OKI Americas

Topic 2: Engage, Educate and Reward: Strategies For Engaging & Empowering Frontline Employees
Host: Jordan Ekers, Co-Founder & Chief Customer Officer, Nudge Rewards

Topic 3: Personalization Based On In-Store Location - Discussion And Shared Experiences
Host: Jon Croy, Co-Founder & VP Operations, Point Inside
Retail Co-Host: Christoph Eisenack, Head of Marketing for Retail & Hospitality, Signify, home of the Philips Lighting Brand 


James Greene

Retail Industry Executive, OKI Americas
OKI Data


Jordan Ekers

Co-Founder & Chief Customer Officer
Nudge Rewards


Jon Croy

Co-founder & VP Operations
Point Inside


Christoph Eisenack

Head of Marketing for Retail & Hospitality
Signify, Home Of The Philips Lighting Brand

12:50 pm - 1:50 pm Lunch for all attendees

12:50 pm - 1:50 pm Invitation-Only Private Lunch Hosted By Rapid Displays

Track A: Emerging In-Store Technology

Track A: Emerging In-Store Technology

1:50 pm - 2:00 pm Chairperson’s Opening Remarks

Track A: Emerging In-Store Technology

2:00 pm - 2:25 pm Fireside Chat: Laying A Foundation For Success: Exploring Org Structures That Support Omnichannel Customer Experiences
Stephen Kuhl - CEO & Co-Founder, Burrow Chavie Lieber - Sr. Reporter, The Goods
Creating a seamless omnichannel experience for your customers across all channels requires not only innovative thinking, but seamless cross-departmental collaboration. This session will cover:

- Identifying the (potential) role of omnichannel in each part of your business
- Conducting sufficient testing and validation of omnichannel initiatives before seeking company-wide buy in
- Explicitly defining the KPI’s that can be used to understand and justify continued investment in omnichannel initiatives
- Modeling your internal culture and organizational processes around the seamless integration that you want for customers 


Stephen Kuhl

CEO & Co-Founder


Chavie Lieber

Sr. Reporter
The Goods

Track B: Experiential Retail To Drive Customer Engagement 

Track B: Experiential Retail To Drive Customer Engagement

1:50 pm - 2:00 pm Chairperson’s Opening Remarks
Tom Ertler - SVP Design Director LEED AP, Miller Zell
Executive, Miller Zell

Tom Ertler

SVP Design Director LEED AP
Miller Zell

Track B: Experiential Retail To Drive Customer Engagement

2:00 pm - 2:25 pm Case Study Revolution: How Swarovski’s New Store Format Delivers Experiences That Sparkle
Jochen Schmidt - VP, Retail Real Estate & Store Development, Swarovski
While most jewelry shoppers are familiar with the 5 C’s of Gemstones (Carat, Colour, Clarity, Cut and Confidence), not everyone who shops for jewelry is aware of how their own five senses are impacting every part of their consumer journey. Today’s customer is expecting more than just another jewelry store and Swarovski is rising to the occasion by delivering unforgettable shopping experiences that are synced with each of the human senses. A truly great shopping experience must go far beyond the product and instore environment, and this session will give insights into how Swarovski is tackling the raising expectations of customers globally. Jochen will cover:

-The impact of thoughtful store design
-The customer journey inside Swarovski stores
-The role of digital and human interaction in the customer journey 

Jochen Schmidt

VP, Retail Real Estate & Store Development

Retailer-Only Campfire Chats

1:50 pm - 2:25 pm Campfire Chat #1: Dollars Per Square Foot Versus Experience Per Square Foot

Cherie Brandt - VP, Store Planning, IT, Strategic Planning & Analytics, Macy's
As retailers we are focused on the productivity of a space based upon dollars per square foot. Can customer experiences be quantified in similar terms?  How do we begin to factor in the value of a positive and exciting experience for our customers in terms of satisfaction, loyalty, radiated sales, and return visits.

Cherie Brandt

VP, Store Planning, IT, Strategic Planning & Analytics

Track A: Emerging In-Store Technology

2:25 pm - 2:35 pm Technology Innovation Spotlight: Creating the Interactive Experience in Retail
Tom Mendosa - Regional Sales Manager, BrightSign
Interested in learning how top brands and retailers are creating award-winning interactive retail POP displays?  Hear from BrightSign…the world’s largest manufacturer of digital signage media players…how one major retailer created an incredibly-powerful interactive customer experience using today’s most sophisticated technology.

Tom Mendosa

Regional Sales Manager

Track A: Emerging In-Store Technology

2:35 pm - 2:45 pm Technology Innovation Spotlight
Attend this session to get a firsthand look at the latest in-store tech. 
AI and Machine learning allow retailers the opportunity to leverage their data to drive real business insights. This session will demystify: 

- Using AI to cross-sell and upsell customers in-store through concierge-level service 
- Determining first steps for making AI an integral part of your store experience 
- Evaluating the areas of your business that actually need this technology 
- Using AI functions to not only enhance online experience and store experience separately, but to create truly unified commerce. 


Irv Cassio

Digital Experience Director


Phil Amandola

Southeast Region Retail Area Manager


Chris Rehkopf

Manager, Store Operations - New Initiatives & Tests


Mike Callender

Executive Chairman
REPL Group

Track B: Experiential Retail To Drive Customer Engagement

2:25 pm - 2:45 pm Client Case Study: Building Retail Experiences That Matter
Champ Bennett - Founder, Hypno Garrett Fuselier - Creative Director - Experiential Design, Hypno
What is experience design and why is it the future of engagement between brands and customers? What makes digital activations successful? Come hear from the Creative Director of the experiential content platform HYPNO, and learn about his work building the most creative and powerful digital activations over the past year for brands like Samsung, Melissa and The Gap.

Champ Bennett



Garrett Fuselier

Creative Director - Experiential Design

Track B: Experiential Retail To Drive Customer Engagement

2:45 pm - 3:15 pm Panel Discussion Remix: Practicing Thoughtful Design: Taking Your Customers Into Consideration When Developing Your Stores
Caroline Brown - Director of Visual Merchandising, MM.LaFleur Dean Handspiker - VP Design – Product & Store Development, Indochino Pete Trentacoste - Environment Design Director, Casper
Designing a store requires thoughtful design and input from a vast array of stakeholders including product developers, store designers, merchandisers, architects and many others. This session explores how to eliminate departmental silos in the store development process to create spaces that capitalize on existing store behaviors to drive revenue. Get insights into: 

- Analyzing consumer paths and dwell times to optimize product placement 
- Utilizing demographics as well as historical data to make decisions about store size, location, fixtures, and features 
- Eliminating competition between online and in-store efforts by aligning teams around unified commerce goals 
- Using an understanding of how consumers already behave in your stores to design features that will drive revenue 

Caroline Brown

Director of Visual Merchandising


Dean Handspiker

VP Design – Product & Store Development


Pete Trentacoste

Environment Design Director

2:25 pm - 3:00 pm Campfire Chat #2: Training Your Talent: Exploring Barriers To And Solutions For Effective And Engagement Associate Trainings

Becky Snider - GM, Mizuno Experience Center, Mizuno
Visit www.futurestoreseast.com for updates on campfire hosts

Becky Snider

GM, Mizuno Experience Center

3:15 pm - 4:00 pm Sweet Treat Refreshment Break In The Innovation Lab

Join us for some sweet treats in the Innovation Lab as we take a brief break from our afternoon sessions to recharge and refuel.

3:45 pm - 5:05 pm Invitation-Only Private Tasting Sponsored By Natural Insight

Track A: Emerging In-Store Technology

4:00 pm - 4:25 pm Case Study: The Mall Of America’s Journey Into The Realm Of AI
Beth Dahlke - Director of Digital & Innovation, Mall of America Sarah Townes - VP, Marketing, Mall of America
The Mall of America has long been a leader in retail and entertainment experiences. But now they are taking steps to become a leading voice in the movement to harness the power of AI for retail experiences. Join us to learn about: 

- Using chatbots and robots to engage customers as they shop
- Finding new ways to surprise and delight at every step along the consumer journey
- Understanding the role of artificial intelligence as a foundation for your omnichannel strategies

Beth Dahlke

Director of Digital & Innovation
Mall of America


Sarah Townes

VP, Marketing
Mall of America

Track A: Emerging In-Store Technology

4:25 pm - 4:35 pm Technology Innovation Spotlight
Attend this session to get a firsthand look at the latest in-store tech. 

Track A: Emerging In-Store Technology

4:35 pm - 5:05 pm Keynote Lightning Round Panel: Retail Tech Reimagined:
Paul Zaengle - EVP, Direct to Consumer, Stance Christina Fitzpatrick - Co-Founder & Chief Creative Officer, Graupel Inc.
This fast-paced future-facing session will explore the many ways in which innovative technologies are reshaping the retail industry. AR, VR, AI, beacons, robots, voice search, and contactless commerce aren’t just buzz words – they are the change agents that are heralding a new age for brick & mortar stores. Hear from top retail tech talent about:
-Evaluating whether there is a need for in house technological solutions at your organization
-Identifying problems and opportunities that warrant the use of innovative tech
-Getting buy-in from key stakeholders to ensure continued support for these endeavors


Paul Zaengle

EVP, Direct to Consumer


Christina Fitzpatrick

Co-Founder & Chief Creative Officer
Graupel Inc.

Track B: Experiential Retail To Drive Customer Engagement

4:00 pm - 4:25 pm Fireside Chat: Purposeful Pop-Ups: Evaluating The Merits Of Impermanent Retail Locations
Stephanie Cocumelli - VP, Direct to Consumer, Retail, TOMS Shoes Corinne Ruff - Editor, Retail Dive
Pop-up shops offer the opportunity for brands with existing locations as well as online-only retailers to do a trial run of a new store experience. However, while pop-ups may allow for a lower rent-commitment than signing a traditional lease, they incur high overhead costs. This session will investigate how you can make the most out of your pop-up opportunities, including:

- Testing the water in new markets
- Trialing new retail design concepts on a smaller scale before rolling them out to other stores or establishing your first stores
- Creating urgency and buzz through ‘get it while it’s hot’ short term leases
- Fostering engagement and a greater sense of brand awareness by creating experiences that allow for experiential engagement
- Determining whether pop-ups are  the right opportunity for your business

Stephanie Cocumelli

VP, Direct to Consumer, Retail
TOMS Shoes


Corinne Ruff

Retail Dive

Track B: Experiential Retail To Drive Customer Engagement

4:25 pm - 4:35 pm Technology Innovation Spotlight
Attend this session to get a firsthand look at the latest in-store tech. 

Track B: Experiential Retail To Drive Customer Engagement

4:35 pm - 5:05 pm Fireside Chat: Making Moves From Online To In-Store: Creating A Physical Store Experience For eCommerce-First Companies
Rachel Cohen - Co-Founder & Co-CEO, SNOWE
Although online shopping is fun and convenient, it is indisputable that there is nothing quite like the experience of shopping in an actual store. At a time when most online retailers provide product information that is thorough, accurate and bolstered by online reviews, the importance of the store persists. No one knows this better than Snowe Home. This session will explore:
- Evaluating whether or not your brand needs physical retail store locations
- Re-organizing corporate structures and priorities to focus on unified commerce experiences
- Justifying the cost of establishing stores
- Competing with established brick mortar brands through in-store experiences and activations that drive foot traffic and bolster engagement


Rachel Cohen

Co-Founder & Co-CEO

1:00 pm - 1:35 pm Roundtable #1: In-Store Customer Acquisition At Suitsupply

Jeremy Crume - Director of Retail - Americas, Suitsupply
Our roundtable sessions allow you the chance to participate in interactive conversations with peers about cutting edge topics. Chats are facilitated by a retail thought leader and are focused on a topic of their choice; plan ahead to make sure you arrive early and grab a seat for these sessions.

Jeremy Crume

Director of Retail - Americas

5:05 pm - 6:05 pm Luau Cocktail Reception In The Innovation Lab

Join us for a taste of Hawaii at our Luau Welcome Reception! Enjoy one of our festive cocktails or munch on some light nibbles as we switch over from conference time to island time and unwind from day one of Future Stores.

6:05 pm - 6:05 pm End of Day One