February 05 - 07, 2019
JW Marriott Miami, FL
Day Three: Culture & Customer Engagement:
Thursday, February 7th
Take a look at innovation both internally and in your customer-facing initiatives on our final day of the conference. Plus attend amazing store tours and see retail in action!
8:15 am - 8:45 am Continental Breakfast
8:45 am - 8:50 am Welcome RemarksEllen Granoff - Program Director - Future Stores Miami 2019, Worldwide Business Research
8:50 am - 9:05 am Chairperson’s Opening Address
9:05 am - 9:25 am Keynote Fireside Chat: Grow Or No? Examining How Your Company Can And Should Be Expanding Its Retail FootprintKate Richard - SVP, Branding and Creative, Alex and Ani
While it is true that many stores are closing their physical locations to focus on online selling, many other retailers are actively expanding their offline presence. With mixed messages and horror stories coming from so many channels, it can be difficult to discern what the future of retail will hold. This high-level session will cut through the noise and delve into:
-Expanding your existing customer base and market share in today’s retail market
-Evaluating expansion opportunities across channels and choosing the right kind of growth for your brand
-Developing store concepts and experiences that promote growth in both your consumer base and brand engagement
-Understanding why other retailers are closing to avoid hitting the same stumbling blocks with your brand
Understanding when to grow and when to say no by understanding both your own brand’s needs and the state of the retail industry
Kate RichardSVP, Branding and Creative
Alex and Ani
9:25 am - 9:55 am Keynote Panel Discussion Remix: Building Shareable Moments: Exploring What Makes For A Buzz-Worthy Store AestheticSadie Kurzban - Founder & CEO, 305 Fitness Patrick McIntyre - Head of Global Retail, Mars Retail Group, a division of Mars Inc. Paul Blackburn - VP, Concept Design, L’Occitane en Provence Jason McNary - CEO - Americas, UNOde50
95% of Americans are now carrying smartphones, almost all of which are equipped with high resolution cameras and can be logged into several social media sharing platforms at once. As such, stores are no longer just places to shop, but also venues for capturing and sharing brand experiences. This session will explore techniques for capitalizing on this opportunity, including:
- Curating store fixtures, signage, product assortments and layouts to encourage photography
- Creating a taggable electronic location, establishing hashtags, and providing free and fast wifi
- Designing ‘wow’ moments through technology, events, visual effects and unique experiences
Sadie KurzbanFounder & CEO
Patrick McIntyreHead of Global Retail
Mars Retail Group, a division of Mars Inc.
Paul BlackburnVP, Concept Design
L’Occitane en Provence
Jason McNaryCEO - Americas
9:55 am - 10:25 am Sink Or Swim Session: The Future Stores Retail Tech Shark TankEduardo Rivara - Co-Founder & CEO, Facenote
If you have seen ever watched the hit show Shark Tank on CNBC, the format of this session will be familiar to you. We will be featuring entrepreneurs and thought leaders in the retail technology space whose solutions & software innovations are reshaping retail as we know it. The session will:
-Highlight four forward facing technology innovators who are revolutionizing physical retail
-Include short-form pitches and audience Q&A
-Allow the audience to be the sharks in evaluating which innovators will sink and which will swim
Eduardo RivaraCo-Founder & CEO
10:25 am - 10:55 am Future Stores Finale - Networking & Refreshment Break
10:55 am - 11:25 am Keynote Panel: Is It Wise To Concentrate Your Resources? Evaluating The Costs And Benefits Of Experience Centers & Concept StoresBecky Snider - GM, Mizuno Experience Center, Mizuno Almira Cuizon - VP, Retail Operations, Roots Michelle Kilmer - Head of KOHLER Stores and Showrooms, Americas, Kohler
An experience center can be a great platform for retail organizations to exhibit new innovations, allow for trials of products, bolster brand identity and promote consumer engagement. However, by nature of being experience-centric rather than focused on imminent transactions, it can be difficult to justify their cost. This session will:
-Outlining the relevant KPI’s for measuring the success of experience centers
-Specifying the features that are most important to include in these spaces
-Exploring the long-term value of providing immersive, hands-on brand experiences
Becky SniderGM, Mizuno Experience Center
Almira CuizonVP, Retail Operations
Michelle KilmerHead of KOHLER Stores and Showrooms, Americas
11:25 am - 12:20 pm Keynote Presentation: Exploring The Landscape Of Sustainable Retail Practices To Reach Today’s Retail Customer
According to the State of Fashion 2018 report by BoF & McKinsey, 60% of global millennials are willing to spend more on brands that are sustainable. With millennials set to be the consumer group with the greatest spending power by the end of 2018, this has serious implications for retail businesses. This interactive session will explore ways to make your retail stores more sustainable and environmentally friendly to avoid alienating a key shopper demographic. Takeaways include:
-Investigating the impact on the environment and community that the establishment of your retail store will have.
-Incorporating smart lighting and motion-activated features in your stores to avoid wasting energy
-Allowing customers to return or reuse store packaging and materials for monetary discounts
-Utilizing external agencies such as LEED to ascertain the ways in which your organization is and is not meeting sustainability criteria
12:20 pm - 1:10 pm Lunch For All Attendees
1:10 pm - 1:25 pm Site Tour Overview and Assignments In The Registration Area
STORE TOUR A1:25 pm - 3:30 pm Store Tour Of Saks Fifth Avenue (Brickell Centre)
Join us for a behind-the-scenes tour of one of the world’s preeminent retailers and a true Miami style destination: Saks Fifth Avenue at Brickell City Centre. Gain a glimpse of the renowned Fifth Avenue Club and learn about the
‘Saks At Your Service Mercedes-Benz Sprinter’. From private spa rooms, to luxury eatery Casa Tua Cucina, learn how Saks goes above and beyond to provide shoppers with beautiful and engaging in-store experiences.
This Tour Is Hosted By: Ramona Messore, Vice President / General Manager, Saks Fifth Avenue - Brickell
STORE TOUR B1:25 pm - 3:30 pm Store Tour of Graupel (Merrick Park)
Step into the future with us as we tour the newly-opened Graupel store at Merrick place! Graupel’s in-store virtual 3D scanner takes customers’ exact measurements to fit them for totally customized bespoke clothing that doesn’t break the bank and can be delivered within 5-7 days. Learn how technology can be used to both enhance concierge-level service and create truly personalized shopping experiences.
This Tour Is Hosted By: Christina Fitzpatrick, Co-Founder & Chief Creative Officer, Graupel Inc.
STORE TOUR C1:25 pm - 3:30 pm Store Tour of Hermès (Design District)
In keeping with the innovative spirit of Hermès, the 12,000 sq ft Miami Design District flagship boutique contrasts simple modernity with historical design elements that capture the elegant ambiance of the landmark global flagship at 24 rue Faubourg Saint-Honoré in Paris. This free standing building has two exterior layers: the interior glazed "box" of the store, and the exterior, a claustrum of white metal tubes reminiscent of vibrations. Together, they give the impression of a building without scale. The iconic Hermès horseman is perched on a corner of the roof. Inside, a staircase designed to resemble the Hermes balduc ribbon connects the three stories of the boutique. A dynamic mixture of flooring finishes, stone and wood, create a feeling of comfort and timelessness.
This Tour Is Hosted By: Angel Bartolomei, Managing Director, Hermès
STORE TOUR D1:25 pm - 3:30 pm Store Tour of Kendra Scott (Brickell)
Taking center stage during this tour is the iconic Kendra Scott Color Bar™, a one-of-a-kind interactive experience that allows customers to create custom jewelry in minutes and leave with it in hand. Complete with a touch screen display monitor and iPads, the Color Bar™ encourages customers to express their unique style through the personalization of necklaces, earrings, bracelets and rings.
This Tour Is Hosted By: Ana Munoz, Event Manager, Kendra Scott