Future Stores Miami 2018

February 06-February 08, 2018

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

Allison Sommer

Director, Category Marketing
The RealReal

As Head of Category Marketing for The RealReal, Allison Sommer leads business development and growth of the luxury consignment site’s retail verticals. In this role, she is driving The RealReal’s expansion from online to offline, heading marketing of the brick and mortar business: fine jewelry & watch Valuation Offices. Allison brings with her a wide array of technology and business experience. She began her career working for U.S. Congress, but was lured away by the promise of quick innovation and big results at Google. She worked in a variety of roles across Sales, Product, and Marketing, mastering online advertising along the way. Experience at Chinese internet giant Baidu and New York beauty startup Birchbox cemented her understanding of the global technology landscape and interest in technology driven retail. Allison joined The RealReal to help change the way people shop and think about sustainable consumption. Allison holds an MBA from Stanford University and a BA from Washington University in St. Louis.

11:30 AM Panel Discussion Remix: Rethinking The Role Of The Store To Sustain Growth For Your Retail Business

You can’t ignore the headlines. Stores are closing left and right and some brands are vanishing all together. Knowing that the role of the retail store is changing to adapt to today’s consumer, panelists will discuss how to:
  • Analyze your footprint strategy using data
  • Determine how to repurpose stores
  • Figure out what sustainable retail growth really looks like