Future Stores Miami

February 07-February 09, 2017

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

Customer and Employee Experience & Engagement

07:50 AM - 08:40 AM Continental Breakfast In the Innovation Lab and Site Tour Registration

08:40 AM - 08:45 AM Welcome Remarks

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Mike Tippets

Vice President Of Media Services And Solutions
Hughes Network Systems, LLC

09:00 AM - 09:30 AM Retailer Interview By Media Publication: How to Use Technology to Personalize the In-Store Experience

Alison Medina, Executive Editor, Design:Retail Eslam Khalil, Senior Manager, Store and Visual Design, Samsung 837 Store, Samsung Electronics America
In this fast-paced interview, hear how one major retailer interprets in-store engagement trends and innovations for his brand, including some of the following:
• In-store interactions to enhance customer engagement
• How social e-commerce is reviving brick and mortar
• The future of experience design (augmented/virtual reality, biometrics, chatbots, etc.)


Alison Medina

Executive Editor

Eslam Khalil

Senior Manager, Store and Visual Design
Samsung 837 Store, Samsung Electronics America

09:30 AM - 10:00 AM Case Study Revolution: The Perry Ellis & Macy's HSQ Renovation Project

Jennifer Stone Williams, VP, Retail Services, Perry Ellis International
Jennifer Stone Williams, VP, Retail Services at Perry Ellis discusses the Perry Ellis criteria in creating a destination department.
Discuss how to:
• Navigate challenges vendors often face when trying to differentiate themselves and work within Department Store guidelines
• Features of the destination department:
- Digital technology and tools designed to captivate shoppers
- Telling the Perry Ellis brand story in a modern, tech-savvy manner
- Results and take-aways
- Future projects


Jennifer Stone Williams

VP, Retail Services
Perry Ellis International

General Session

10:00 AM - 10:45 AM Morning Refreshment and Networking Break

Site Tour

10:00 AM - 10:45 AM Sunglass Hut Site Tour Begins – concludes by 12 PM

Michelle Neal, Director, Operations, Sunglass Hut


Michelle Neal

Director, Operations
Sunglass Hut

10:45 AM - 11:05 AM Case Study: Experience The Feeling—Creating Memorable Retail Experiences

Patrick Kells, Director of Retail Merchandising, The Coca-Cola Company
Coca-Cola Stores are bringing the brand to life through retail experiences the guests won't soon forget. Discover Coca-Cola moments like no other. Making lasting memories by connecting Coke, People and Place. Culturally interwoven, always evolving - they’re redefining what it means to Share a Coke.

• Creating experiences worthy of conversation
• Telling brand stories in a fun and engaging way
• Celebrate the brand by co-creating moments with innovators, culturally relevant partners and our customers
• Designing an immersive space that celebrates our heritage while looking to our future


Patrick Kells

Director of Retail Merchandising
The Coca-Cola Company

11:05 AM - 11:25 AM Case Study: Designing Engaging Learning And Development Experiences For Employees

Amy Dasilva, Hr Communications & Systems Specialist, QuickChek
Store associates are the face of your store and your brand. They are the most important tool for establishing human connections and forming relationships that drive customer lifetime value.
That being said, how are you designing learning experiences that will set them up to elevate experiences and feel empowered and inspired? Learn how to:
• Make sense of learning and development in today’s retail environment
• Recognize the impact of workplace learning on customer experience
• Apply new development techniques and formats for a more diversified and impactful training experience


Amy Dasilva

Hr Communications & Systems Specialist

11:25 AM - 11:40 AM Future Stores Toolkit—The Top 5 Lessons Learned

Several members of the speaker faculty will highlight the most important findings from the event so that you leave with a clear list of best practices and strategies to share with your team.

11:40 AM - 11:50 AM Closing Remarks By The Conference Chair

11:50 AM - 12:50 PM Networking Lunch For All Attendees

12:50 PM - 1:30 PM Site Tour Registration and Overview

Join us for the most well-received and exciting part of any Future Stores event: the site tours! You’ll register quickly prior to heading out on the tours. Head out for an afternoon packed with site tours to renowned retailers in the Miami area. This is your chance to see retail innovation in action from some of the world’s most admired brands. Sign up for a tour that interests you and spend the afternoon exploring new in-store trends. (Pre-registration is required for all tours).

1:30 PM - 3:30 PM Site Tours Begin

Join us for the most well-received and exciting part of any Future Stores event: the site tours! Spend your afternoon visiting renowned retailers in the Miami area. Choose from a walking tour of Miami’s Design District or head to Nespresso Miami on Lincoln Road. This is your chance to see retail innovation in action. Pre-registration is required.

3:30 PM - 11:59 PM Conclusion of Future Stores Miami!