Future Stores Miami

February 07-February 09, 2017

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

Customer-Centric Retail Design & Innovation

07:30 AM - 08:15 AM Continental Breakfast In The Innovation Lab

08:15 AM - 08:20 AM Welcome Remarks

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08:20 AM - 08:35 AM Chairperson’s Opening Address

08:35 AM - 08:55 AM Keynote: The New Growth In Retail: Brick-and-Mortar As An Extension Of Catalogue/eCommerce Brands

Michael Millonzi, SVP, Retail, CornerStone Brands
While many retailers are optimizing the size of their fleet and evaluating their brick-and-mortar footprint, others that have traditionally been focused on ecommerce/direct sales are jumping in with a physical brick-and-mortar presence. Whether it is a pop-up kiosk, experiential display, or a fully built-out store; great brands acknowledge the Customers desire to touch, feel, and experience products and engage with knowledgeable associates when making the decision to say “I’ll take it”. Michael Millonzi will share what Cornerstone Brands has done with its portfolio (Ballard Designs, Frontgate, etc) to complete a boundryless experience with its customer base and engage them in a very personal and tactile way.

Key Takeaways:
• How to differentiate yourself in a sea of other “choices”
• Learn how Lifetime Value (LTV) can be maximized by physical locations
• Bringing your brand to life with pass-by traffic who don’t know the brand today


Michael Millonzi

SVP, Retail
CornerStone Brands
It seems as if retailers gear up all year for the big holiday shopping push. Now that the season is behind them, hear how four retailers approached in-store innovation during Holiday 2016, their predictions for this year and what they are taking into consideration as they approach their busiest seasons in 2017. Then delve into small group discussions to focus on your plans for the rest of 2017.
• What were the key findings from the 2016 holiday season
• Ideas for what to do differently now that planning is underway for this year
• What you can do right now to position yourself for success


Dave Brewer

Vice President Omnichannel / Stores
Belk Inc

Jennifer Stone Williams

VP, Retail Services
Perry Ellis International

Michael Millonzi

SVP, Retail
CornerStone Brands

09:35 AM - 10:00 AM Reimagining Wine Retail at the Intersection of Experience and Customer Data

Tyler Balliet, President and Founder, Second Glass (Wine Riot)
When customers buy a bottle of wine they are buying an experience. If done correctly they are whisked away to Paris, Sydney, or Buenos Aires when the cork is popped; done poorly and they are simply sipping alcohol grape juice. Wine Riot is reinventing the wine retail for Millennials by combining events, digital content, and mobile technology with a dynamic, visual, highly educational retail experience. In this presentation Wine Riot Founder Tyler Balliet will reveal:
• The impact of shifting the language of an entire industry
• Turning product education into entertainment customers will pay for
• Continuously collecting and analyzing customer data to stay on top of in-store trends


Tyler Balliet

President and Founder
Second Glass (Wine Riot)

10:00 AM - 10:45 AM Morning Refreshment And Networking Break In The Innovation Lab

10:45 AM - 11:15 AM Case Study Revolution: The Robots are Coming!

Marc Fecker, Vice President, Innovation Lab, FordDirect.com
In this session, we will explore the explosive areas of Artificial Intelligence, Robotics, and Voice as a Digital Channel. Participants will be provided an understanding of these technologies, how they are changing retail as we’ve known it, and how they can take advantage of these capabilities to create efficiency, scale, and a better customer experience. Participants will also receive a sneak peak of some of exciting new experiences the FordDirect Innovation Lab is working on that will change the face of the dealership and the car buying experience as you know it. But more importantly, participants will see why robots really are our friends!
• Voice as a Channel
• Getting Started with Artificial Intelligence
• Distributed & Pop-up Retail Enablement
• Self-Service Retailing


Marc Fecker

Vice President, Innovation Lab

11:15 AM - 11:35 AM Keynote: Optimize Your In-Store Execution to Deliver An Amazing Customer Experience

Stefan T Midford, Chief Executive Officer, Natural Insight
Delivering an outstanding customer experience that combines fully-stocked shelves, eye-catching displays, and skilled associates who can provide high-quality advice is increasingly important to improve conversion rates in retail.
However, maintaining a consistent level of service across multiple locations can be especially challenging as full-time employees, store-hired “on-demand” workforce and brand employees come and go and execute on various tasks.
Find out how retailers are using new workforce management platforms to:
• Get a clear overview of operations in retail locations with improved data collection
• Guarantee exceptional execution to improve conversion rate using surveys
• Improve employee efficiency to minimize time spent on non-sales related activities
• Simplify communication to staff and respond quickly to consumer needs
• Track all staff and third-party activities on-site to improve store efficiency


Stefan T Midford

Chief Executive Officer
Natural Insight

11:35 AM - 12:05 PM Case Study Revolution: Transforming Retail One Innovation at a Time

Vince Theriault, Co-Founder & CEO, Surmesur
Surmesur constantly strives to take its award-winning omni-channel customer experience to the next level. The future of retail is here and is nothing short of revolutionary.
• Hear how Surmesur has combined the art of traditional tailoring with ever-evolving technological innovation to provide the ultimate in-store experience.
• Learn the steps the company has taken to extend its reach and reputation through multiple digital channels.
• Gain key insights into the entrepreneurial vision of two brothers who have built Surmesur from a basement start-up to a retail leader with 12 locations across North America in just six years.


Vince Theriault

Co-Founder & CEO

12:05 PM - 12:25 PM Case Study: “Chchch Changes” – How to evolve your in-store experience to deliver what customer’s/shoppers really want

Tracy Faloon, Chief of Client Integration, TPN Retail Deb Friedland, Managing Director of Planning, TPN Retail
Every retailer knows technology has changed the way people shop – how and when and where – but it’s also changed what customers want and has built high expectations for their in-store shopping experience. TPN will take you on a trip through the store and share some best practices for introducing new tech, how to deliver on a relevant and unique brand experience that exceeds expectations and continue to make the buy happen.


Tracy Faloon

Chief of Client Integration
TPN Retail

Deb Friedland

Managing Director of Planning
TPN Retail

12:25 PM - 12:45 PM Presentation: VR: An Introduction & Inspiration

Irv Cassio, Director of Digital Experience, Luxottica Group
  • Hear about the recent timeline of activity in the VR space and the context of VR vs. AR
  • Examine the forecasted growth of the VR industry
  • Discuss design considerations
  • See examples of VR experience videos from LensCrafters, Lowe’s, Google and OneSight


Irv Cassio

Director of Digital Experience
Luxottica Group

12:45 PM - 1:50 PM Lunch For All Attendees

At Future Stores, you’re in control! Get involved in our unique, peer-to-peer roundtables for the best discussions you’ll have all year. Talk about your key challenges and hear how other institutions are overcoming them. After 30 minutes, you’ll rotate to a new table and tackle a new topic with a new expert host. Use this time as a unique opportunity to dive into a niche topic of your choosing in an informal and intimate setting. Leave the event with new ideas you can put into action as soon as you return to the office.


1. Investing In Mobile Apps Vs Stores Relying On Employee Facing Store Systems
Moderator: Shari Rossow, VP, Retail Operations, Best Buy
2. Creating Interactive And Personalized Experiences With Beacon Technology

Moderator: Joan Pagliocco, Mobile First and Retail Transformation, Verizon Wireless
3. The Intersection of Bots and Stores—What Are The Possibilities?

Moderator: Heather Bell, Project Manager, Innovation, American Eagle Outfitters
4. How To Bring Your Merchandising Strategy Into The Omni-Channel Age
Ken Konkel, CTO, iQmetrix
Marty Yaskowich, VP of Retail Customer Development, iQmetrix
5. Formalizing Metrics Around Your In-Store Technology Investments
Brian Dayton, Director, of Finance and
Engineering, Kohl’s Department Stores
6. Understanding The Customer Journey In-Store
Moderator: Larry Payne, Senior Sales Executive, Enterprise Retail Solutions, MaxPoint


Joan Pagliocco

Mobile First and Retail Transformation
Verizon Wireless

Shari Rossow

Retail Operations Vice President
Best Buy Co

Heather Bell

Mobile Project Manager
American Eagle Outfitters, Inc.

Ken Konkel


Marty Yaskowich

VP of Retail Customer Development

Brian Dayton

Director, of Finance and Engineering
Kohl’s Department Stores

Larry Payne

Senior Sales Executive, Enterprise Retail Solutions

Retailer-Only Interactive Sessions

1:50 PM - 2:50 PM Invite Only C-Level Think Tank

This is your opportunity to gain honest feedback, debate strategic ideas and share high level insights in a closed door forum with your fellow retail executives.
This is an invitation-only session. If you wish to participate or would like to nominate yourself or a colleague, please contact: kristin.schoenstein@wbresearch.com

General Session

2:50 PM - 3:30 PM Panel Discussion Revolution: Effectively Collect Customer Data In Stores To Shape Your Retail Experience

Perry Kramer, Vice President and Practice Lead, BRP Lara Trepanier, Director, Store Operations, Sur la Table
Everyone knows that they need to be capturing customer data in their stores, and hopefully in real-time for the most revealing insights. A group of diverse retailers will take you through their recent experiences with in-store data capture. You’ll also chat in small groups and learn how to:
• Identify what is essential to capture and what’s just a “nice to have”?
• Roll out a customer data strategy at your organization
• Be more transparent with your customers about the data you are collecting
• Tools for smarter data capture


Perry Kramer

Vice President and Practice Lead

Lara Trepanier

Director, Store Operations
Sur la Table

General Session

3:30 PM - 4:00 PM Case Study Revolution: Mobile Technology From Research To PoS

Joan Pagliocco, Mobile First and Retail Transformation, Verizon Wireless
75% of shoppers use their mobile devices in-store and 66% of consumers more likely to shop stores with in-store mobile technology, so, what are you doing to capitalize on this? Many retailers are not doing enough with mobile in their physical stores and they are missing a critical link to a seamless omni-channel experience. Hear how Verizon is taking a mobile-first mindset and incorporating a robust in-store app experience.

Attendees will discover how beacon technologies and app integration are driving more personalized, relevant experiences for customers.


Joan Pagliocco

Mobile First and Retail Transformation
Verizon Wireless

4:00 PM - 4:40 PM Networking Break In The Innovation Lab

4:40 PM - 5:10 PM Case Study Revolution: Winning In Future Stores, Today

Jim Meier, Senior Director, Category Leadership Transformation, PepsiCo (Frito Lay)
As macro trends – such as generational differences, urbanization and technology adoption – and shopper trends – including convenience, betterment, experience and value – continue to affect the market, shopper expectations continue to fragment and increase.
PepsiCo meets these expectations via an integrated suite of solutions to ensure the right products, displays, imagery, messages and promotions are in-and-around the right store at the right time:
• Advancing our Insights advantage with consumer and shopper Demand Spaces
• Coordinating merchandising & marketing to meet micro-segments needs
• Innovating to meet shifting consumer, shopper needs
• Delivering excitement to shoppers in-stores
• Igniting the power of our Frontline
• Increasing Omni-channel conversion through an Identify, Engage and Convert model


Jim Meier

Senior Director, Category Leadership Transformation
PepsiCo (Frito Lay)

5:10 PM - 5:40 PM Panel Discussion: The Journey From Pure Play eCommerce To Bricks—Why Make The Move?

Allison Sommer, Head of Category Marketing, The RealReal
Many ecommerce retailers have now ventured into the brick and mortar space…Bonobos, Warby Parker, Amazon and Modcloth to name a few. Even at a time when traditional retailers are closing up shop, ecommerce retailers are thriving in bricks. In this case study, hear how one pure play digital retailer made the leap to retail stores and what they’ve learned along the way. Attendees will:
• Learn how to translate a digital experience into the offline realm
• Ideas for more seamlessly connecting your online and physical stores
• The benefits of adding retail stores for your brand


Allison Sommer

Head of Category Marketing
The RealReal

5:40 PM - 6:40 PM Future Stores Casino Reception

6:40 PM - 11:59 PM Conclusion of Day Two