Future Stores Miami

February 07-February 09, 2017

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

Maximizing Your In-Store Experience Strategy

07:40 AM - 08:30 AM Registration And Networking Breakfast - Innovation Lab Kick Off

Welcome to the kick of off the Future Stores Innovation Lab, which will serve as your “home base” for next two days. This is where you’ll enjoy bottomless coffee, soft drinks, cocktails and snacks; learn about the latest retail technology; and catch up with colleagues and peers!

08:30 AM - 08:35 AM Welcome Address

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08:35 AM - 08:45 AM Audience Ice Breaker Activity

08:45 AM - 09:00 AM Opening Remarks By The Conference Chair

Mike Tippets, Vice President Of Media Services And Solutions, Hughes Network Systems, LLC


Mike Tippets

Vice President Of Media Services And Solutions
Hughes Network Systems, LLC

09:00 AM - 09:25 AM Keynote: Innovation Labs—The Importance Of Designating A Testing Ground For Your Stores

Scott Emmons, Head of Innovation Lab, Neiman Marcus
Innovative labs are popping up everywhere as retailers realize that investing in these tech hubs helps them continuously and rapidly test new technology and formats. Hear from Scott Emmons, the creator of the Neiman Marcus iLab and learn more about how they research, test and pilot innovative technologies for luxury retail. Explore:
• The inner workings of an innovation lab and ideas for how to form or improve upon your own lab
• What to avoid if you’re just getting your feet wet with a lab concept
• Examples of what you can test and develop in this flexible environment


Scott Emmons

Head of Innovation Lab
Neiman Marcus

09:25 AM - 09:55 AM Keynote Case Study Revolution: Saving the Sale: Driving Associate Adoption And Incremental Sales Of Omni-channel Programs In Stores

Dave Brewer, Vice President Omnichannel / Stores, Belk Inc
Hear about Belk’s successes and pain points on the road to driving in store incremental sales from omni-channel; while engaging associate teams and their adoption to this new reality of selling.

Audience Takeaways:
• Change Management: Successes and opportunities on the road to associate adoption of omni-channel
• store programs
• Never underestimate the importance of sales credit! Associates, Managers, Stores, Corporate teams, etc…
• The importance of inventory exposure, fulfillment networks, and store technology to drive in-store sales


Dave Brewer

Vice President Omnichannel / Stores
Belk Inc

09:55 AM - 10:20 AM Keynote: Unbox Retail With An Open, Modular Platform

Ken Konkel, CTO, iQmetrix Marty Yaskowich, VP of Retail Customer Development, iQMetrix
Are siloed databases and poorly integrated systems slowing your business growth?
You're not alone. Retailers are looking to deliver end-to-end omnichannel experiences, but continue to be boxed in by legacy architecture that places roadblocks in the way of adding the required functionality. This session covers four best practices to ensure system optimization:

• Connect systems with a centralized data platform;
• Increase content flexibility in the cloud;
• Save money using less costly open APIs; and
• Access a full range of analytics with comprehensive dashboards.

Discover how to start removing these roadblocks by tapping into four best practices.


Ken Konkel


Marty Yaskowich

VP of Retail Customer Development

10:20 AM - 11:05 AM Morning Networking And Refreshment Break

11:05 AM - 11:40 AM Keynote Panel: Fail Fast, Learn Fast: Obtaining A Start Up Mentality To Spark Continuous Innovation

Ryan Broshar, Managing Director, Techstars Retail With Target Heather Bell, Mobile Project Manager, American Eagle Outfitters, Inc. Brenda Kiehnau, Executive Vice President, Innomark
It’s no secret that established retailers can learn a lot from the authentic, more nimble retail startups who are invading the market. How can retailers maintain this “it” factor and really flourish? How can you foster a culture of innovation at your organization and dispel the fears of failure? From this lively discussion, learn how to:
• Successfully pilot and test new ideas and concepts cost effectively and efficiently
• Accept your failures as learning experiences and move on quickly
• Identify major shifts in the retail landscape to capitalize on them at your organization


Ryan Broshar

Managing Director
Techstars Retail With Target

Heather Bell

Mobile Project Manager
American Eagle Outfitters, Inc.

Brenda Kiehnau

Executive Vice President

11:40 AM - 12:05 PM Case Study: Pop-Up Shops: The Benefits Of Testing New Retail Concepts In An Immersive

Timothy Anaya, Head of Customer Experience, Ministry of Supply
Testing and iterating is in Ministry of Supply’s DNA. By using pop-up shops, they have cemented relationships with existing customers, found new customers and tested their branding and product concepts in a physical space. Attendees will learn:

• How to develop an effective pop-up strategy for your brand
• The benefits of a pop-up environment as a testing ground for future store concepts
• Lessons learned and important considerations before you get started


Timothy Anaya

Head of Customer Experience
Ministry of Supply

12:05 PM - 12:40 PM Top Challenge Roundtable Discussions

Using the top challenges submitted by your peers during our morning ice breaker, these free flow discussions will be your chance to take a deep dive into the specific areas you came to discuss. You will have a chance to participate in two separate 30 minute discussions and tackle two challenges you face in your role head on.

12:40 PM - 1:40 PM Networking Lunch For All Attendees

It’s easy to get bogged down with metrics that don’t really reveal anything insightful about your store’s performance. What’s more, once you have all of the metrics, often times no one is held accountable for them. In this session, find out how you can:
• Define specific metrics for your organization and weed out what’s not essential
• Communicate these metrics clearly to internal stakeholders
• Hold your employees accountable using these KPI’s
• Tie each metric to a precise action


Chris Taylor

Chief Executive Officer, Founder
Square Root, Inc.

Megan Feldman

Sr. Director Of Real Estate
Kate Spade & Company

Michael Mire

Brett Friedman will discuss the many factors that are increasing complexity for retail stores along with strategies and tools that retailers are using to drive simplicity for store personnel. Eric Bass of Belk and Amy DaSilva of QuickChek will join Brett to discuss how these retailers are driving simplicity for their store associates.

Learning Objectives:
• How stores can simplify their operations using intelligent business applications, mobile devices, and stronger analytics
• How other retailers are improving both customer engagement and associate engagement through their Reflexis partnership
• How Reflexis can help retailers unify all the disparate systems in the store into one unified dashboard to provide real-time actionable information to store associates


Brett Friedman

Senior Global Sales and Marketing Vice President

Amy Dasilva

Hr Communications & Systems Specialist

Eric Bass

SVP, Store Operations

2:55 PM - 3:25 PM Case Study Revolution: Reinventing An Iconic National Retailer

Micheline Davies, VP, Store Design & Merchandising, CanTire
Canadian Tire, Canada’s leading hard goods retailer, celebrates its 95th anniversary this year. With 90% of Canadians living within a 15 minute drive of a store, Canadian Tire is part of the national fabric. Find out how this well established chain is transforming itself beyond traditional bricks and mortar.
Micheline Davies, VP of Store Design and Merchandising, will discuss:
• How their retail store is evolving to remain the customer’s destination of choice
• The role technology can play in the store environment
• How to reimagine traditional retail programs like print flyers and catalogues


Micheline Davies

VP, Store Design & Merchandising

3:25 PM - 4:10 PM Networking And Refreshment Break In The Innovation Lab

4:10 PM - 4:30 PM Case Study: What Retail Giants Can Learn From The Little Guys: 7 Key Success Factors

Phil Amandola, VP, Retail, Kenneth Cole
It’s been a tough couple of years for retail, but there are clear winners who are outperforming others in the market by leaps and bounds. What are their secrets to success? Phil Amandola, VP, Retail at Kenneth Cole will highlight 7 key features of winning retailers from evoking shopper curiosity to sustaining associate excitement and education. Attendees will learn:
• Key reasons why retail giants are failing
• How to maintain personal connections, community and customer interaction at scale
• Ideas for creating authentic experiences that keep your customers coming back


Phil Amandola

VP, Retail
Kenneth Cole
Two retail veterans join each other on stage to discuss their specific priorities for 2017. Find out where they are focusing their time and investments for the year with insights around:
• In-store technology roll-outs
• Business intelligence and analytics
• Omni-channel integration
• Customer and associate experience
• Store design and immersive environments


Amber Gadsby

Digital Marketing Director
Domino’s Pizza

Jeff Fisher

Vice President, Retail, Nickelodeon Stores
Entertainment Retail Enterprises, LLC

5:00 PM - 6:00 PM “Miami Nights” Networking And Cocktail Reception In The Innovation Lab

Kick off Future Stores in fabulous style with a Miami Nights reception featuring mojitos and other local specialties. There’s no better way to network and relax after a busy day, so grab a drink…or two!

6:00 PM - 11:59 PM Conclusion of Day One