Future Stores Miami

February 07-February 09, 2017

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

Heather Bell

Mobile Project Manager
American Eagle Outfitters, Inc.

Heather Bell leads Innovation projects at American Eagle Outfitters, Inc.  Through the innovation incubator, AEO launches and scales new ideas using emerging technologies that both solve customer issues and provide delight. Heather's current programs include AEO's emerging bots program, self-checkout, data science projects to help customers find the right item, AI, RFID and others. Heather is always looking to bridge the gap between digital and in-store.<br />
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Previous to working on innovation, Heather was on the leadership team for mobile apps and launched a self-checkout pilot for Gift Cards in 2013, connected stores to wearables with a watch app that tied loyalty and location to stores, and oversaw the creation of apps to be used by associates in the selling process.<br />
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Maximizing Your In-Store Experience Strategy

11:05 AM Keynote Panel: Fail Fast, Learn Fast: Obtaining A Start Up Mentality To Spark Continuous Innovation

It’s no secret that established retailers can learn a lot from the authentic, more nimble retail startups who are invading the market. How can retailers maintain this “it” factor and really flourish? How can you foster a culture of innovation at your organization and dispel the fears of failure? From this lively discussion, learn how to:
• Successfully pilot and test new ideas and concepts cost effectively and efficiently
• Accept your failures as learning experiences and move on quickly
• Identify major shifts in the retail landscape to capitalize on them at your organization

Customer-Centric Retail Design & Innovation

13:50 PM Interactive Roundtable Discussions

At Future Stores, you’re in control! Get involved in our unique, peer-to-peer roundtables for the best discussions you’ll have all year. Talk about your key challenges and hear how other institutions are overcoming them. After 30 minutes, you’ll rotate to a new table and tackle a new topic with a new expert host. Use this time as a unique opportunity to dive into a niche topic of your choosing in an informal and intimate setting. Leave the event with new ideas you can put into action as soon as you return to the office.


1. Investing In Mobile Apps Vs Stores Relying On Employee Facing Store Systems
Moderator: Shari Rossow, VP, Retail Operations, Best Buy
2. Creating Interactive And Personalized Experiences With Beacon Technology

Moderator: Joan Pagliocco, Mobile First and Retail Transformation, Verizon Wireless
3. The Intersection of Bots and Stores—What Are The Possibilities?

Moderator: Heather Bell, Project Manager, Innovation, American Eagle Outfitters
4. How To Bring Your Merchandising Strategy Into The Omni-Channel Age
Ken Konkel, CTO, iQmetrix
Marty Yaskowich, VP of Retail Customer Development, iQmetrix
5. Formalizing Metrics Around Your In-Store Technology Investments
Brian Dayton, Director, of Finance and
Engineering, Kohl’s Department Stores
6. Understanding The Customer Journey In-Store
Moderator: Larry Payne, Senior Sales Executive, Enterprise Retail Solutions, MaxPoint