Future Stores Miami

February 07-February 09, 2017

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

Jim Meier

Senior Director, Category Leadership Transformation
PepsiCo (Frito Lay)

Customer-Centric Retail Design & Innovation

16:40 PM Case Study Revolution: Winning In Future Stores, Today

As macro trends – such as generational differences, urbanization and technology adoption – and shopper trends – including convenience, betterment, experience and value – continue to affect the market, shopper expectations continue to fragment and increase.
PepsiCo meets these expectations via an integrated suite of solutions to ensure the right products, displays, imagery, messages and promotions are in-and-around the right store at the right time:
• Advancing our Insights advantage with consumer and shopper Demand Spaces
• Coordinating merchandising & marketing to meet micro-segments needs
• Innovating to meet shifting consumer, shopper needs
• Delivering excitement to shoppers in-stores
• Igniting the power of our Frontline
• Increasing Omni-channel conversion through an Identify, Engage and Convert model