Future Stores Miami

February 07-February 09, 2017

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

Phil Amandola

VP, Retail
Kenneth Cole

Maximizing Your In-Store Experience Strategy

16:10 PM Case Study: What Retail Giants Can Learn From The Little Guys: 7 Key Success Factors

It’s been a tough couple of years for retail, but there are clear winners who are outperforming others in the market by leaps and bounds. What are their secrets to success? Phil Amandola, VP, Retail at Kenneth Cole will highlight 7 key features of winning retailers from evoking shopper curiosity to sustaining associate excitement and education. Attendees will learn:
• Key reasons why retail giants are failing
• How to maintain personal connections, community and customer interaction at scale
• Ideas for creating authentic experiences that keep your customers coming back