Future Stores Miami 2020

February 09 - 11, 2020

Miami Marriott Biscayne Bay, FL

Alexandre Allard, Director, Operations at Le Labo
Le Labo Logo

Alexandre Allard

Director, Operations
Le Labo

Check out the incredible speaker line-up to see who will be joining Alexandre.

Download The Latest Agenda

Day 2: Store Technology & Next Gen Customer Engagement

Tuesday, February 11th, 2020

1:55 PM Panel Discussion Remix: Driving Loyalty Through Thoughtful & Personalized Store Experiences

Personalized and thoughtful brand experiences are the new normal for shoppers both in-store and in digital touchpoints, but too much personalization can make customers feel uncomfortable and possibly even violate their trust. So how do you increase loyalty without getting too close for comfort? And is personalization even needed to drive loyalty? Our execs from Eloquii, Labo, and more will evaluate different methods and degrees of personalization and instruct you on methods for:
  • Identifying and expanding upon the initiatives and brand communications that are currently driving loyalty at your stores
  • Testing different personalization strategies to identify which is the most effective to increase revenue and loyalty
  • Considering weather, time of day, relevant current events and other public information to cater to unspoken customer needs in a noninvasive manner
  • Demonstrating transparency in your personalization efforts to illustrate how and why you are personalizing a customer’s experience 
  • Creating thoughtful, personalized brand experiences that drive loyalty and increase customer lifetime value