VP, Store Planning, IT, Strategic Planning & Analytics Macy's
Cherie Brandt is a designer, store planner and retail strategist at Macys, Inc. In her current role as Vice President Store Planning, IT, Strategic Planning and Analytics, she uses her thirty years of experience in retail design to turn high level concepts into full brand experiences. She is passionate about the future of department stores and is excited to be a part of this transformative time in retail.
As retailers we are focused on the productivity of a space based upon dollars per square foot. Can customer experiences be quantified in similar terms? How do we begin to factor in the value of a positive and exciting experience for our customers in terms of satisfaction, loyalty, radiated sales, and return visits.
Check out the incredible speaker line-up to see who will be joining Cherie.