Heidi Guerard

Head of Studio Development
[solidcore]

Heidi leads the Studio Development team at [solidcore], from site selection through design and construction. She holds a BA in Art, a BBA in Marketing, and an MA in Interior Architecture. Prior to joining the team, Heidi designed spaces for a number of Michelin-starred restaurants and James Beard Award-winning chefs, then served as Creative Director for DC-based &pizza.

Heidi has a passion for designing spaces that bring people together for a shared experience - whether it be over a 'za or on the beloved [sweatlana].

Check out the incredible speaker line-up to see who will be joining Heidi.

Download The Latest Agenda

Day 1: Imagining The Store Of The Future

Monday, February 10th, 2020

2:15 PM Campfire Chat #1: Putting Down Roots: Tips For Growing In The Offline Retail Landscape As An eCommerce-First Company

Campfire chats kick off with opening remarks from the session host, followed by networking and idea sharing around their chosen topic. Sit around the ‘campfire’ and learn from a retail innovator.

[solidcore] has pioneered a totally new way of exercising, basing it’s classes on slow and controlled resistance training to totally transform clients’ bodies. Join Heidi as she charts their path of growth from a one location fitness studio to a brand with 50 locations across 15 states.

3:15 PM Panel Discussion Remix: Success By Design: Using Effective Design Techniques To Shape The Ultimate Customer Journey

So much thought and emphasis is put on the rise of technology in physical retail that we oftentimes overlook the fundamental design elements and techniques that define a customer’s experience. Whether you’re selling jewelry, furnishings, or exercise classes, as is the case with our panelists, the challenge is the same. Learn from retail experts from Pandora, Snowe, White House Black Market, and Solidcore as they take you back to design basics and explore:

Selecting lighting fixtures, music / ambient sounds, art, and other design elements that support and inform your brand concept and customer experience
Configuring the size, shape, capacity and flow of your shopping area to create a compelling environment that is simultaneously efficient and dwell-worthy to drive customer satisfaction and repeat visits
Including conveniences like coat-checks, dedicated waiting areas, and spacious, tech-enabled dressing rooms to elevate brand experiences
Studying how your customer moves through and interacts with your store’s physical space to discover and smooth over areas of friction and inefficiency and create a seamless customer experience

Future Stores Miami 2020

Heidi Guerard

Day 1: Imagining The Store Of The Future

2:15 PM Campfire Chat #1: Putting Down Roots: Tips For Growing In The Offline Retail Landscape As An eCommerce-First Company

3:15 PM Panel Discussion Remix: Success By Design: Using Effective Design Techniques To Shape The Ultimate Customer Journey

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