Jeff has been designing and building stores for 25 years. His retail architectural design approach has been shaped by connecting with the cross functional stakeholders to immerse the customer into the brand and inspire purchase of goods and services.
Jeff started his retail design career as a freelance designer at Ralph Lauren where he designed stores for twelve labels with international teams. At the end of a 16 year run at Ralph Lauren, Jeff went on a four year assignment in Hong Kong to set up the design and construction office to support retail growth after Ralph Lauren converted country licenses to owned and operated. Jeff built 17 Ralph Lauren luxury level stores in his final year of this assignment while delivering design and build of Factory Outlet, Shop in Shop locations throughout the Asia region.
Jeff joined Levi Strauss & Co. as Vice President of Global Store Design and Development. During the past 6 years, he has focused on connecting the local regional teams to San Francisco to build their strength and optimize resources as a global team. Jeff and team have leveraged consumer data and market research to inform the best retail architectural design solutions in store concept development. In a retail marketplace where authentic environments with purpose are expected by consumers in their new interactions with Levi’s and Dockers, Jeff ‘s brings focus back to architectural principles in environmental design: site, typology, sequence and function informing new intuitive forms in retail design for the Levi Strauss & Co..
Check out the incredible speaker line-up to see who will be joining Jeffrey .
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