Future Stores Miami 2019

February 05 - 07, 2019

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

Jennifer Stone Williams


Vice President, Retail Services
Perry Ellis International


1:45 PM Panel Discussion Remix: Chore vs. Cherish: Adapting Your Retail Experience To Be In Tune With Your Customer & Product

The retail behavior that a customer exhibits when grabbing a prescription from their local pharmacy is quite different from their behavior when exploring a designer boutique. This session will refine your understanding of the difference between chore shopping and cherish shopping and help you to curate retail experiences for your customers accordingly. We will delve into: 

- Training associates to differentiate between “chore” and “cherish” shoppers and cater their service accordingly 
- Curating personalized experiences to either promote ease and speed or service and interactivity according to purchase behaviors 
- Incorporating elements of delight into both chore and cherish shopping experiences to enhance customer experience 
- Using an understanding of both your product’s core identity and that of your customer to ensure that their shopping experience is in tune with what they are buying 



Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda