Future Stores Miami 2019

February 05 - 07, 2019

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

Jochen Schmidt


VP, Retail Real Estate & Store Development
Swarovski


2:00 PM Case Study Revolution: How Swarovski’s New Store Format Delivers Experiences That Sparkle

While most jewelry shoppers are familiar with the 5 C’s of Gemstones (Carat, Colour, Clarity, Cut and Confidence), not everyone who shops for jewelry is aware of how their own five senses are impacting every part of their consumer journey. Today’s customer is expecting more than just another jewelry store and Swarovski is rising to the occasion by delivering unforgettable shopping experiences that are synced with each of the human senses. A truly great shopping experience must go far beyond the product and instore environment, and this session will give insights into how Swarovski is tackling the raising expectations of customers globally. Jochen will cover:

-The impact of thoughtful store design
-The customer journey inside Swarovski stores
-The role of digital and human interaction in the customer journey 


Check out the incredible speaker line-up to see who will be joining Jochen.

Download The Latest Agenda