John Yesko

As digital and physical retail touchpoints co-exist in our mobilized world, Walgreens strives to create a consistent, high-quality customer experience across channels. Design thinking holds the key to making it happen. The team at Walgreens is evangelizing practices like customer journey mapping, co-design with customers, and iterative ideate-prototype-test cycles. This flavor of innovation has been part of their digital practice from the beginning, and now they are extending it to the store experience that’s been around since 1901. This keynote presentation will walk through some real-life examples of how they have succeeded (and sometimes failed) at bringing new products and services to the market. You’ll leave invigorated to rethink how you are innovating in your brick and mortar spaces.