Lenny Stofsky

Director Of Engineering -- Consumer Mobile In Store
Macy's

Leonard Stofsky is Director of Engineering at Macy’s with a focus on the development of in-store features for the Macy’s and Bloomingdale’s mobile apps. These features including Price Check, Scan and Pay, Interactive Maps & product location, as well as enhanced payment, fulfillment, customer service and rewards initiatives, together provide shoppers with a best in class mobile experience.

Leonard joined Macy’s in November 1998 as a founding member of the Macys.com development team.

Check out the incredible speaker line-up to see who will be joining Lenny.

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Day 2: Store Technology & Next Gen Customer Engagement

Tuesday, February 11th, 2020

9:05 AM Keynote Panel Discussion: Establishing Where Tech Works Best: Fitting Technology Into Your Customer’s Journey

This session explores best practices for determining which elements of your customer’s journey can benefit from technological enhancements (and which may not). Join some of the brightest minds behind Best Buy’s and Macy’s consumer-facing and associate enablement technology experiences to discuss just this. This interactive group discussion will inform your understanding of:

Determining which elements of the customer journey require a person-to-person interaction and which can be supported using technology
Looking at customer feedback, social listening, and engagement metrics to determine exactly where in your customer journey technology might be able to replace a human interaction
Testing how customers feel about tech (such as digital ordering, stock room fulfilment from a robot, iPad usage by associates) in specific locations before rolling out to more stores

Future Stores Miami 2020

Lenny Stofsky

Day 2: Store Technology & Next Gen Customer Engagement

9:05 AM Keynote Panel Discussion: Establishing Where Tech Works Best: Fitting Technology Into Your Customer’s Journey

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