Future Stores Miami 2020

February 09 - 11, 2020

Miami Marriott Biscayne Bay, FL

Lenny Stofsky, Director Of Engineering -- Consumer Mobile In Store at Macy's
Macy's Logo

Lenny Stofsky


Director Of Engineering -- Consumer Mobile In Store
Macy's

Check out the incredible speaker line-up to see who will be joining Lenny.

Download The Latest Agenda

Day 2: Store Technology & Next Gen Customer Engagement

Tuesday, February 11th, 2020


9:05 AM Keynote Panel Discussion: Establishing Where Tech Works Best: Fitting Technology Into Your Customer’s Journey

This session explores best practices for determining which elements of your customer’s journey can benefit from technological enhancements (and which may not). Join some of the brightest minds behind Best Buy’s and Macy’s consumer-facing and associate enablement technology experiences to discuss just this. This interactive group discussion will inform your understanding of:
  • Determining which elements of the customer journey require a person-to-person interaction and which can be supported using technology
  • Looking at customer feedback, social listening, and engagement metrics to determine exactly where in your customer journey technology might be able to replace a human interaction
  • Testing how customers feel about tech (such as digital ordering, stock room fulfilment from a robot, iPad usage by associates) in specific locations before rolling out to more stores