SVP, General Manager of Retail Samsung Electronics America
As Senior Vice President and General
Manager of Retail
at Samsung Electronics
America, Michael Forrest is focused on creating an in-store brand consumer
experience that’s as innovative as the company’s products. Michael drives the
retail strategy across all channels and products within the U.S., working to
continuously elevate the Samsung brand through cutting-edge experiential retail
solutions. At the helm of over 60,000 retail locations nationwide, Michael and
his team deliver a best-in-class experience for Samsung consumers with the goal
to highlight how Samsung products can impact and improve their lives.
With 26 years of experience, Michael’s
passion for people and helping brands engage with consumers have allowed him to
build an impressive track record of developing teams that work synonymously to
achieve superior levels of performance. Having previously held positions at
LVMH, Microsoft, Apple and Nordstrom, Michael has an extensive history of
producing multi-million dollar revenue growth and driving dramatic improvements
in profitability and customer satisfaction.
Michael lives in the suburbs of Seattle with his wife Lynelle and their two children.
Check out the incredible speaker line-up to see who will be joining Michael.
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