Future Stores Miami 2019

February 05 - 07, 2019

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

Michelle Kilmer


Head of KOHLER Stores and Showrooms, Americas
Kohler


10:55 AM Keynote Panel: Is It Wise To Concentrate Your Resources? Evaluating The Costs And Benefits Of Experience Centers & Concept Stores

An experience center can be a great platform for retail organizations to exhibit new innovations, allow for trials of products, bolster brand identity and promote consumer engagement. However, by nature of being experience-centric rather than focused on imminent transactions, it can be difficult to justify their cost. This session will:
-Outlining the relevant KPI’s for measuring the success of experience centers
-Specifying the features that are most important to include in these spaces
-Exploring the long-term value of providing immersive, hands-on brand experiences



Check out the incredible speaker line-up to see who will be joining Michelle.

Download The Latest Agenda