As an extension of a CPG company, M&M’s Retail continues to learn and grow in D2C. In 2014, the business opened its first store in Asia, located in Shanghai, China, with little knowledge about the unique demands of the market and customer. Fast forward a few years, and M&M’s Retail had an opportunity to reset the store taking into consideration some of the key learnings. Since re-opening in September 2018, the M&M’s Shanghai store now represents the very best the brand has to offer in product and customer experience tailored for the Chinese customer.
• Using data and insights to understand your customer
• The role of personalization and the in-store experience
• Creating a consistent consumer experience online and in store.
At Future Stores, you’re in control! Get involved in our unique, peer to peer roundtables for the best discussions you’ll have all year. Talk about your key challenges and hear how other institutions are overcoming them. Use this time as a unique opportunity to dive into a niche topic of your choosing in an informal and intimate setting. Leave the event with new ideas you can put into action as soon as you return to the office.
Topic 1: Brand Storytelling Through Display
Host: Caroline Brown, Director of Visual Merchandising, MM.LaFleur
Topic 2: Putting Down Roots: Tips For Growing In The Offline Retail Landscape As An Ecommerce Company
Topic 2 Host: Dean Handspiker, VP Design – Product & Store Development, Indochino
Topic 3: Sweet Success: Lessons Learned At M&M’s World Through 20 Years Of Operation
Topic 3 Host: Patrick McIntyre, Head of Global Retail, Mars Retail Group, a division of Mars Inc
Topic 4: Loyalty Programs: How To Use Existing Engagement To Drive In-Store Experiences
Topic 4 Host: Agatha Kulaga, Founder & Co-President, Ovenly
Topic 5: Driving Downloads Amongst Deleters: How To Get People To Download And Use Your Mobile App In Stores
Topic 5 Host:
Topic 6: Exploring The Practicality Of Mobile Checkout: Could It Work For You?
Topic 6 Host:
Topic 7: Leveraging Consumer Content To Drive Store Performance
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Topic 8 Host:
95% of Americans are now carrying smartphones, almost all of which are equipped with high resolution cameras and can be logged into several social media sharing platforms at once. As such, stores are no longer just places to shop, but also venues for capturing and sharing brand experiences. This session will explore techniques for capitalizing on this opportunity, including:
- Curating store fixtures, signage, product assortments and layouts to encourage photography
- Creating a taggable electronic location, establishing hashtags, and providing free and fast wifi
- Designing ‘wow’ moments through technology, events, visual effects and unique experiences