Future Stores Miami 2019

February 05 - 07, 2019

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

Patrick McIntyre

Head of Global Retail
Mars Retail Group, a division of Mars Inc.

3:00 PM Case Study: Case Study: Retail Experience Lessons From China

As an extension of a CPG company, M&M’s Retail continues to learn and grow in D2C.  In 2014, the business opened its first store in Asia, located in Shanghai, China, with little knowledge about the unique demands of the market and customer. Fast forward a few years, and M&M’s Retail had an opportunity to reset the store taking into consideration some of the key learnings. Since re-opening in September 2018, the M&M’s Shanghai store now represents the very best the brand has to offer in product and customer experience tailored for the Chinese customer. 

• Using data and insights to understand your customer 
• The role of personalization and the in-store experience 
• Creating a consistent consumer experience online and in store. 

4:05 PM Retailer-Only Roundtable Discussions

At Future Stores, you’re in control! Get involved in our unique, peer to peer roundtables for the best discussions you’ll have all year. Talk about your key challenges and hear how other institutions are overcoming them.  Use this time as a unique opportunity to dive into a niche topic of your choosing in an informal and intimate setting. Leave the event with new ideas you can put into action as soon as you return to the office.

Topic 1: Brand Storytelling Through Display
Host: Caroline Brown, Director of Visual Merchandising, MM.LaFleur

Topic 2: Putting Down Roots: Tips For Growing In The Offline Retail Landscape As An Ecommerce Company 
Topic 2 Host: Dean Handspiker, VP Design – Product & Store Development, Indochino

Topic 3: Sweet Success: Lessons Learned At M&M’s World Through 20 Years Of Operation
Topic 3 Host: Patrick McIntyre, Head of Global Retail, Mars Retail Group, a division of Mars Inc

Topic 4: Loyalty Programs: How To Use Existing Engagement To Drive In-Store Experiences
Topic 4 Host: Agatha Kulaga, Founder & Co-President, Ovenly

Topic 5: Driving Downloads Amongst Deleters: How To Get People To Download And Use Your Mobile App In Stores
Topic 5 Host:

Topic 6: Exploring The Practicality Of Mobile Checkout: Could It Work For You?
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Topic 7: Leveraging Consumer Content To Drive Store Performance
Topic 7 Host:

Topic 8: 
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9:25 AM Keynote Panel Discussion Remix: Building Shareable Moments: Exploring What Makes For A Buzz-Worthy Store Aesthetic

95% of Americans are now carrying smartphones, almost all of which are equipped with high resolution cameras and can be logged into several social media sharing platforms at once. As such, stores are no longer just places to shop, but also venues for capturing and sharing brand experiences. This session will explore techniques for capitalizing on this opportunity, including: 
- Curating store fixtures, signage, product assortments and layouts to encourage photography 
- Creating a taggable electronic location, establishing hashtags, and providing free and fast wifi 
- Designing ‘wow’ moments through technology, events, visual effects and unique experiences 

Check out the incredible speaker line-up to see who will be joining Patrick.

Download The Latest Agenda