Rachel Cohen

Co-Founder & Co-CEO
SNOWE

Rachel is the co-founder and co-CEO of Snowe, the direct-to-consumer homewares company that’s won accolades from Architectural Digest, Fast Company, Forbes, and Vogue, among others.

Rachel began Snowe in 2015 with co-founder Andres Modak, while the two were outfitting their first home. Uninspired by mass-market budget buys, and unimpressed by pretentious luxury brands, the two Wharton grads set off to create their own company of well-designed, high-quality home essentials.

Snowe's luxury-quality pieces at non-luxury prices – as well as their innovative retail spaces in NYC – have won them many awards, loyal customers, and much industry recognition.

Prior to founding Snowe, Rachel worked in real estate investment banking at BGC Partners, advising hotel and lifestyle clients; previously she managed a boutique co-working brand, a subsidiary of SL Green. Rachel holds a B.A. in Economics from the University of Michigan and an MBA from The Wharton School at the University of Pennsylvania.

Check out the incredible speaker line-up to see who will be joining Rachel.

Download The Latest Agenda

Day 1: Imagining The Store Of The Future

Monday, February 10th, 2020

3:15 PM Panel Discussion Remix: Success By Design: Using Effective Design Techniques To Shape The Ultimate Customer Journey

So much thought and emphasis is put on the rise of technology in physical retail that we oftentimes overlook the fundamental design elements and techniques that define a customer’s experience. Whether you’re selling jewelry, furnishings, or exercise classes, as is the case with our panelists, the challenge is the same. Learn from retail experts from Pandora, Snowe, White House Black Market, and Solidcore as they take you back to design basics and explore:

Selecting lighting fixtures, music / ambient sounds, art, and other design elements that support and inform your brand concept and customer experience
Configuring the size, shape, capacity and flow of your shopping area to create a compelling environment that is simultaneously efficient and dwell-worthy to drive customer satisfaction and repeat visits
Including conveniences like coat-checks, dedicated waiting areas, and spacious, tech-enabled dressing rooms to elevate brand experiences
Studying how your customer moves through and interacts with your store’s physical space to discover and smooth over areas of friction and inefficiency and create a seamless customer experience

4:30 PM Women In Retail Chats and Cocktails

Listen and be motivated by an accomplished group of female, retail thought leaders; then, cultivate new friendships with your peers in attendance. This session is back by popular demand and has limited space, so please email kristin.schoenstein@wbresearch.com to reserve your space.

Future Stores Miami 2020

Rachel Cohen

Day 1: Imagining The Store Of The Future

3:15 PM Panel Discussion Remix: Success By Design: Using Effective Design Techniques To Shape The Ultimate Customer Journey

4:30 PM Women In Retail Chats and Cocktails

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