Today, the path to purchase is broken. Customers begin their shopping experiences digitally, on the web, on social, using multiple devices (often simultaneously). Their choices are seemingly endless, and infinitely confusing as a result. And for high value purchases, that's why 90% of online shoppers will head into a store at some point during their buying journey.
Unfortunately, the store experience is also overwhelming and disjointed from what they experienced online. It’s essentially starting over again and in many cases customers fall into choice paralysis. In some cases, they will still buy but may not end up completely satisfied with their purchase. Or, they give up and decide to wait. This is something, as marketers, we all need to change.
Watch Sean Ludick lay out the new pathway, as he gives an exclusive first look at Synchronized Shopping – Microsoft's exciting, soon-to-launch vision for a new multi-device, multi-sensory experience that places consumers right at the center. This session will:
- Illustrate what an omnipresent retail experience looks like, where customers are helped to find the right product every step of the way.
- Roadmap and highlight technological capabilities for companies and retailers through actionable steps (IE: PDPs, Widgets, beaconing, etc).
- Showcase case studies related to today’s shopper and the contemporary buying journey, the drivers that have influenced Microsoft’s program for a new paradigm.
- Highlight new technology Microsoft is putting in place in partnership with third party retailers to build a connected retail ecosystem that will connect the online and mobile experiences to the in-store demo and physical experiences, with the customer at the center.