Future Stores Miami 2019

February 05 - 07, 2019

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

Stephanie Cocumelli


VP, Direct to Consumer, Retail
TOMS Shoes


4:00 PM Fireside Chat: Purposeful Pop-Ups: Evaluating The Merits Of Impermanent Retail Locations

Pop-up shops offer the opportunity for brands with existing locations as well as online-only retailers to do a trial run of a new store experience. However, while pop-ups may allow for a lower rent-commitment than signing a traditional lease, they incur high overhead costs. This session will investigate how you can make the most out of your pop-up opportunities, including:

- Testing the water in new markets
- Trialing new retail design concepts on a smaller scale before rolling them out to other stores or establishing your first stores
- Creating urgency and buzz through ‘get it while it’s hot’ short term leases
- Fostering engagement and a greater sense of brand awareness by creating experiences that allow for experiential engagement
- Determining whether pop-ups are  the right opportunity for your business


Check out the incredible speaker line-up to see who will be joining Stephanie.

Download The Latest Agenda