Wade Allen

Wade Allen is Vice President of Digital Innovation and Customer Engagement for Chili’s® Grill & Bar. In this role, he spearheads the digital and mobile strategy and innovation for the brand, including Ziosk® tabletop devices which now rest in the hands of guests at nearly every Chili’s restaurant across the country.  He also oversees Chili’s loyalty program, customer relationship management, promotions and digital couponing and guest analytics.

Prior to joining Brinker in Feb. 2014, Wade served as President of CouponFactory, a wholly-owned subsidiary of Rockfish Interactive. In this position, he was responsible for the company’s overall strategy and retail digital shopper marketing initiatives as well as new business growth and product ideation. He also held positions as Vice President of Retail for Rockfish Interactive and as Account Director/Solution Lead at the integrated marketing agency, RAPP, where he worked on a number of Brinker brands