Future Stores Miami

February 07-February 09, 2017

JW Marriott Miami, FL

Contact Us: 1.888.482.6012

Timothy Anaya

Head of Customer Experience
Ministry of Supply

Timothy Anaya is the Head of Customer Experience at Ministry of Supply, a menswear/womenswear brand which designs, creates and sells technically advanced professional clothing.  Infusing technology into fabric development and through advanced manufacturing processes, Ministry of Supply is inventing a new category of clothing: performance professional.  The company has been featured in the NY Times, Fast Company, Elle Magazine and on the TODAY Show. Timothy works to analyze the expansion of the company and ensure customers, both in-store and online, have a seamless experience. He works alongside an agile retail staff on the expansion into physical retail, and has launched stores in Boston, San Francisco, Chicago, D.C., Bethesda, Atlanta and NYC. Timothy is also the head photographer for Ministry of Supply, and is passionate about people dressing smarter so they can do more.<br />

Maximizing Your In-Store Experience Strategy

11:40 AM Case Study: Pop-Up Shops: The Benefits Of Testing New Retail Concepts In An Immersive

Testing and iterating is in Ministry of Supply’s DNA. By using pop-up shops, they have cemented relationships with existing customers, found new customers and tested their branding and product concepts in a physical space. Attendees will learn:

• How to develop an effective pop-up strategy for your brand
• The benefits of a pop-up environment as a testing ground for future store concepts
• Lessons learned and important considerations before you get started